Argent Social · 2023
Not Always Fun Anóncia imprimida
by Squared
- A' Design Award d'Argent 2023 in Social
- CLIENT: Squared
- Estimated Number of Design Views: 1,258,429
- Verification code C97A72898F · Verify this award
Colors
About Not Always Fun Anóncia imprimida
La campanha d'anóncias vòl sensibilizar sul sindròme d'Arlequin. Aqueste sindròme afècta lo sistèma nervós autonòme e es associat amb l'abséncia de sudor e d'envermelhament de la pèl d'un costat de la cara. L'agéncia a desvolopat d'illustracions visualas essencialas basadas sus la juxtaposicion de las diferentas representacions de l'arlequin per metre en lumieira la disparitat entre la representacion comica del personatge e la realitat de viure amb lo sindròme d'Arlequin, en soslinhar lo besonh d'una mai granda compreneson e consciéncia d'aquesta condicion.
About the A' Design Award d'Argent
Not Always Fun Anóncia imprimida a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Not Always Fun Anóncia imprimida siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Not Always Fun Anóncia imprimida es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Dimensions & Packaging
- This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
- Tags
- craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
- Production Technology
- Meticulously crafted illustration is all it is used to achieve the final result.
- Design Challenge
- The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
- Research
- The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
- Inspiration
- The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Project Duration
- The project was developed during the first trimester of 2023.
- Operation Flow
- This is not relevant to the category presented.
- Image Credits
- Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared
