C700 Cauçaduras d'espòrt d'exterior per Cgx Shanghai Sporting Goods Co., Ltd.

Lo dissènh C700 Cauçaduras d'espòrt d'exterior per Cgx Shanghai Sporting Goods Co., Ltd. es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Aur dins la Categoria de Competfo Calçadura.

AurCalçadura· 2024

C700 Cauçaduras d'espòrt d'exterior

per Cgx Shanghai Sporting Goods Co., Ltd.

Client : CGX (Shanghai) Sporting Goods Co., Ltd.

Laureat del A' Design Award d'Aur dins la Categoria Calçadura

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Colors

Lo Concèpte

A prepaus de C700 Cauçaduras d'espòrt d'exterior

C700 es una cauçadura d'espòrt d'exterior concebuda per las activitats urbanas. Lo talon es fach de TPU flexible e es corbat per sosténer la vòuta plantara. Una malha respirabla, un teissut tecnic de microfibra sus los dos costats e una part superiora cauchotada balhan estabilitat e una sensacion d'envolopament. Un quadre de sosten manten la cauçadura establa jos d'impactes fòrts e ajuda a reduire la fatiga del pè. La sòla de cauchoc es leugièra e ofrís una bona aderéncia sus fòrça superfícias de rota. La forma minimalista s'inspira de l'arquitectura urbana e dels parcs naturals, amb una gama de colors caqui naturala.

La Reconoissença

A prepaus del A' Design Award d'Aur

C700 Cauçaduras d'espòrt d'exterior a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que C700 Cauçaduras d'espòrt d'exterior siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. C700 Cauçaduras d'espòrt d'exterior crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The C700 is an ideal outdoor sports shoe for urban activities, with a perfect balance between functionality and design. The heel, made of flexible TPU material, is curved to support the arch, and the breathable mesh with supportive tech fabric on both sides and rubberised upper offers excellent stability and wraparound feel. The modern and minimalist design is inspired by urban architecture, allowing the personality of user to shine through.
Dimensions e Embalatge: Dimensions 330 mm x 200 mm x 160 mm
Etiquetas: Light outdoor sports shoes, fashionable styling, breathable protection, comfortable to wear, all terrain antislip
Tecnologia de Produccion: Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, providing better support and protection for feet. Flexible TPU material, breathable mesh, microfibre tech fabric on both sides for support, and an upper wrapped toe with rubber tabs provide a more comfortable, breathable, stable, and wraparound feel. In addition, Vibram unique rubber formula makes the sole lightweight and provides non-slip gripping on all kinds of road surfaces.
Desaffo de Dissènh: The challenge was to balance between the design elements that would complement functionality and style, thus bringing a new sporting experience. The shoe features a top wrap design provides a better sense of toe wrapping. The waistband has technology cloth and rubber sheets that have excellent tensile strength and abrasion resistance, reducing wear and tear due to impact during strenuous exercise. The simple styling combines a natural colour scheme with a personalised design for a unique look.
Recèrca: Outdoor sports have taken off across the globe, with people becoming more health conscious and connected to nature and placing higher expectations on footwear as important sports equipment. Sports shoes designed for outdoor activities often have a conservative design and lack personalisation, which makes them less suitable for urban street style. Using advanced craftsmanship and high quality materials, the incorporation of fashion elements gives the C700 an attractive look.
Inspiracion: The design team found inspiration in both urban architecture and natural parks and skillfully combined these contrasting styles to create a unique aesthetic experience for users. The overall shape is simple and smooth, with a checkered texture that complements the minimalist style of modern cities. The brand logo is subtly incorporated in the middle to reinforce its identity. In addition, the natural khaki colour scheme and dynamic wavy lines on the sole capture the outdoor vibe.
Durada del Projècte: It was developed in July 2023 in Shanghai and launched in January 2024 in China.
Flux Operacional: Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, reducing the risk of foot exostosis and sprain of the ankle. The curved arch design of the sole provides a natural fit for the user's foot. Combined with the flexible TPU heel, it greatly enhances the stabilising effect and effectively disperses the force of the sole, reducing foot fatigue. Vibram's unique rubber formula with multi-directional non-slip tooth texture ensures all-terrain anti-slip.
Membres de l'Equipa: Guanghui Wang
Miao He
Allen Sun