Hugoo Fonccion Primària: Sac a espatla amb sèti de cuèissa by Yasuhiro Yamamoto

Hugoo Fonccion Primària: Sac a espatla amb sèti de cuèissa by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Productes per Nòirissons Competition Category.

BronzeProductes per Nòirissons· 2024

Hugoo Fonccion Primària: Sac a espatla amb sèti de cuèissa

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award de Bronze Winner in Productes per Nòirissons Category

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Colors

The Design

About Hugoo Fonccion Primària: Sac a espatla amb sèti de cuèissa

Tèxte del Libre: Hugoo es un sac a espatla amb un sèti de cuèissa integrat per las sortidas amb los enfants. Lo sac garda la forma d'un sac a espatla ordinari tot en sostenent un enfant sus un sèti capitonat. Quatre pòchas son disposadas segon lor ròtle, de sorta qu'un sol sac pòt contenir los articles necessaris per una jornada defòra. La doblura es jauna per far los contenguts fàcils de veire, e una pòcha permet de tirar dirèctament una fuèlha netejaira. Lo teissut es de CORDURA, causit per sa fòrça e sa durabilitat. Quand lo sèti de cuèissa es pas mai necessari, Hugoo pòt totjorn èsser utilizat coma sac a espatla.

The Recognition

About the A' Design Award de Bronze

Hugoo Fonccion Primària: Sac a espatla amb sèti de cuèissa a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Hugoo Fonccion Primària: Sac a espatla amb sèti de cuèissa siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Hugoo Fonccion Primària: Sac a espatla amb sèti de cuèissa satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama