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Feng Ya Wu Zhen Nautprèn Cerambic per Yang Chao, Chen Zilong and Xiang Yang

Lo dissènh Feng Ya Wu Zhen Nautprèn Cerambic per Yang Chao, Chen Zilong and Xiang Yang es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Productes Àudio.


BronzeProductes Àudio· 2024

Feng Ya Wu Zhen Nautprèn Cerambic

per Yang Chao, Chen Zilong and Xiang Yang

Client : Tongxiang research institute communication university of zhejiang

Laureat del A' Design Award de Bronze dins la Categoria Productes Àudio

24,084

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Colors

Lo Concèpte

A prepaus de Feng Ya Wu Zhen Nautprèn Cerambic

Feng Ya Wu Zhen es un nautparlant en ceramica inspirat pel borg d'aiga de Wuzhen, dins la region de Zhejiang, en China. Lo còs compacte fa 70 per 70 per 70 millimètres e evòca l'architectura anciana de Tongxiang. Cada nautparlant es cuèch a la man a 1 300 grases, çò que fa que la color de cada pèça es leugièrament diferenta. De composicions grafiques modèrnas remplaçan la pintura tradicionala a l'encre per exprimir la cultura locala. L'embalatge exterior emplega un papièr mat cuchat amb un interior de velout, e pòrta d'elements de nòtas musicalas texturadas e de braille en estampatge en relèu.

La Reconoissença

A prepaus del A' Design Award de Bronze

Feng Ya Wu Zhen Nautprèn Cerambic a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Feng Ya Wu Zhen Nautprèn Cerambic siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Feng Ya Wu Zhen Nautprèn Cerambic satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas
As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.
Dimensions e Embalatge
Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you.
Etiquetas
Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.
Tecnologia de Produccion
Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.
Desaffo de Dissènh
As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.
Recèrca
This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.
Inspiracion
Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.
Durada del Projècte
The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.
Flux Operacional
Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.
Membres de l'Equipa
Creative Director:Yang Chao
Designer:Chen Zilong
Designer:Xiang Yang
Crèdits d'Imatges
Image #1: Yang Chao,Chen Zilong,Xiang Yang
Image #2: Yang Chao,Chen Zilong,Xiang Yang
Image #3: Yang Chao,Chen Zilong,Xiang Yang
Image #4: Yang Chao,Chen Zilong,Xiang Yang
Image #5: Yang Chao,Chen Zilong,Xiang Yang

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Lo Bon Dissènh Merita una Granda Reconeissença

Lo A' Design Award es una distincfo internacionala, amb jfo, per lo bon dissènh. Participfo al A' Design Award per gafo l'oportunitat d'obténer una reconeissença meritocrfo, de ganhar la renomfo, lo prestigi e la publicitat per vòstra òbra. Nomenfo vòstra òbra per lo A' Design Award e competfo per lo convofo A' Design Prize.

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