Lighting Tunnel Tunèl de Lutz by Nargiza Usmanova

Lighting Tunnel Tunèl de Lutz by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Fièra Comerciala Competition Category.

FèrreFièra Comerciala· 2024

Lighting Tunnel Tunèl de Lutz

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award de Fèrre Winner in Fièra Comerciala Category

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Colors

The Design

About Lighting Tunnel Tunèl de Lutz

Lo Tunèl de Lutz es un estand d'exposicion concebut per l'empresa d'enluminatge GVA Lighting. De murs en zig-zag forman un tunèl arquitectural, amb de dispositius d'enluminatge installats de long dels costats. Una composicion vegetala centrala es realçada per un enluminatge LED flexible, e de murs blancs enclinats son mesa en valor per mantun sistèma d'enluminatge. La estructura es realizada en fusta e metal amb de panèls de MDF, un revestiment en vinil e un sòl reflectent. L'estand mesura 8500 per 3500 per 3000 millimètres. La larga gama de colors produsida pels dispositius ajuda l'estand a se destacar dins l'exposicion.

The Recognition

About the A' Design Award de Fèrre

Lighting Tunnel Tunèl de Lutz a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Lighting Tunnel Tunèl de Lutz siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Lighting Tunnel Tunèl de Lutz merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting