The Magic Ship Of The Orient Vidèos Multimèdia by Liang Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Arts de l'Espectacle Competition Category.
FèrreArts de l'Espectacle· 2024
The Magic Ship Of The Orient Vidèos Multimèdia
by Liang Wu
Client: College of Fashion and Design,Donghua University
A' Design Award de Fèrre Winner in Arts de l'Espectacle Category
Verified Award Winner
Verify Award Status for #160054The Design
About The Magic Ship Of The Orient Vidèos Multimèdia
L'òbra construsís un decòr d'escèna amb elements culturals orientals, combinant ventalhs pliants chinés, pipa e motors dins un immens veïcul espacial. La vidèo utiliza l'animacion 3D, l'AIGC e la tecnologia 3D a uèlh nud per permetre al public de viure un viatge dins lo temps, presentant de paisatges, de fenixes, de jardins chinés, de Shikumen e de Shanghai. Dins lo fons de la desfilada de mòda, lo dissenhador a utilizat d'animacions gigantas generadas per IA per respondre a mai de 60 mòdels, reflectant los elements de dessenh dels vestits. L'òbra integra elements virtuals e reals per completar la desfilada de mòda.
The Recognition
About the A' Design Award de Fèrre
The Magic Ship Of The Orient Vidèos Multimèdia a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que The Magic Ship Of The Orient Vidèos Multimèdia siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, The Magic Ship Of The Orient Vidèos Multimèdia merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
- Dimensions & Packaging
- A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology - Tags
- Fashion show, Stage multimedia, AIGC, Digital art
- Production Technology
- Three-Dimensional Animation and AIGC
- Design Challenge
- The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
- Research
- This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.
This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention. - Inspiration
- The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
- Project Duration
- The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
- Operation Flow
- This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
- Patents
- none
- Team Members
- Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni - Image Credits
- none
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