Moonshot Bar Stand d'Exposicion per Takeshi Yoshida

Lo dissènh Moonshot Bar Stand d'Exposicion per Takeshi Yoshida es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Fièra Comerciala.

BronzeFièra Comerciala· 2024

Moonshot Bar Stand d'Exposicion

per Takeshi Yoshida

Client : Takeshi Yoshida

Laureat del A' Design Award de Bronze dins la Categoria Fièra Comerciala

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Lo Concèpte

A prepaus de Moonshot Bar Stand d'Exposicion

Aquò es lo Pavilhon del Japon a CES 2024, la mai granda convencion tecnologica del mond. Lo design es inspirat de la simplicitat e la minimizacion, lo concèpte fondamental del Zen, que lo Japon a totjorn portat dempuèi los temps ancians. Crea un caòs organizat, çò que significa multiplas atraccions caoticas plaçadas amb precaucion. I a 5 atraccions: de taulas d'exposicion, un comptador d'informacions, un bar, un espaci salon e de convivialitat, e un espaci d'eveniments amb un ecran grand. A diferéncia dels stands normals, los vesitaires pòdon gaudir de begudas e conversacions dins un salon e bar acuelhent, que avèm nomenat Moonshot Bar.

La Reconoissença

A prepaus del A' Design Award de Bronze

Moonshot Bar Stand d'Exposicion a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Moonshot Bar Stand d'Exposicion siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Moonshot Bar Stand d'Exposicion satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Dimensions e Embalatge: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Etiquetas: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Tecnologia de Produccion: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Desaffo de Dissènh: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Recèrca: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiracion: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Durada del Projècte: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Flux Operacional: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Crèdits d'Imatges: Takeshi Yoshida, 2024.