Aur Mobilièr · 2025
Hug Me Cadièra de braces
by Zipeng Zhou
- A' Design Award d'Aur 2025 in Mobilièr
- CLIENT: Steel-Land
- Estimated Number of Design Views: 222,517
- Verification code 4B2C88490E · Verify this award
Colors
About Hug Me Cadièra de braces
Hug Me es una cadièra de braces concebuda per s'assetar de manièra relaxada a l'ostal. Los braces s'espandisson cap a l'exterior dins una forma inspirada per una abraçada. Una basa espessa e solida dona a la cadièra de braces una aparéncia ferma e establa. Lo dorsièr s'inclina a 105 grases per seguir las corbas del còs, çò que conven a la lectura, al repaus e a las amassadas familialas. Una estructura integrada combina un quadre metallic incorporat amb una escuma motlada de retorn lent, e la cobèrta es cordurada a la man sens còla. De versions en fibra de polièster e en lana d'anhèl son prepausadas en mantuna color, amb un acabat resistent a l'aiga e a las tacas.
About the A' Design Award d'Aur
Hug Me Cadièra de braces a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Hug Me Cadièra de braces siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Hug Me Cadièra de braces crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- The naturally extending arm design, inspired by a warm embrace, carries two layers of meaning:
It imbues the "hug me" with deep affection and the warmth of love.
It more profoundly conveys STEEL-LAND's gratitude for 30 years of support.
The thick and sturdy base design:
Highlights the solid quality and heritage of the product.
Symbolizes SteeloLand's firm foundation in the industry, standing firmly like Mount Tai, reliable and steadfast, providing every user with a sense of security and trust. - Dimensions & Packaging
- 800mm*600mm*500mm
- Tags
- Chair, Steel-land, Hug, Furniture
- Production Technology
- The "hug me" is designed with ergonomics, offering a bouncy and soft seating experience. The 105-degree reclining backrest perfectly conforms to the body's curves, providing comprehensive relaxation and support. Whether for reading, napping, or family gatherings, users will enjoy an unparalleled comfort experience.
- Design Challenge
- If the product is comfort and how to make it more durable while remain the unique appearance.
- Research
- The "hug me" excels in craftsmanship. The overall design features an integrated molding structure with a built-in metal framework paired with slow-rebound molded foam. Hand-stitched showcases the exquisite craftsmanship. Without the need for glue, which make the chair be stable, comfortable to sit and also eco-friendly. Additionally, the chair utilizes lotus leaf bionic technology, making the fabric water and stain-resistant, which facilitates easy daily cleaning and maintenance.
- Inspiration
- On the glorious milestone of steel-land's thirtieth anniversary, an original “hug me” Chair has emerged, serving not only as a heartfelt tribute to the past years but also as a warm expectation for the journey ahead. Looking back to 1993, steel-land, like a toddler taking its first steps, embraced the market with pure longing, seeking the recognition and warm embrace of every customer. Over the years, through trials and perseverance, it has transformed into a shining star in China's high-end home furnishing industry, yet it has never forgotten its original aspirations and dreams.
- Project Duration
- It is published on 4th, May, 2024 in Guangdong, China.
- Operation Flow
- This product offers a variety of materials and colors, providing users with both visual delight and excellent tactile experiences. The polyester fiber version utilizes advanced 3D technology, with its unique dense fiber layers delivering softness and a skin-friendly feel, along with exceptional deformation resistance. The lambswool series mimics the natural curl and texture of wool, offering a soft and delicate touch. Meanwhile, both materials are durable and resistant to wear and pilling, maintaining a fresh appearance even after long-time use. Additionally, The product is available in multiple colors, each seamlessly blending into various home environments, creating a simple and cozy atmosphere.
