Lo dissènh No Excuse Follèt en Crotz per ABC Design Communication es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Fèrre dins la Categoria de Competfo Social.
FèrreSocial· 2025
No Excuse Follèt en Crotz
Client : ABC Design Communication
Laureat del A' Design Award de Fèrre dins la Categoria Social
Laureat de Prèmi Verificat
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A prepaus de No Excuse Follèt en Crotz
Aqueste dessenh de follèt en crotz es una aisina poderosa e innovanta per sensibilizar e promòver l'accion. Son format interactiu, sos visuals auserits e sas estatisticas impactantas transmeton eficaçament l'urgéncia de la question. En comprometre los utilizaires a un nivèl personal e en encoratjar la participacion, lo cub servís de catalisant pel cambiament, en capacitar los individus de devenir defensaires actius per la seguretat e l'egalitat de las femnas.
La Reconoissença
A prepaus del A' Design Award de Fèrre
No Excuse Follèt en Crotz a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que No Excuse Follèt en Crotz siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, No Excuse Follèt en Crotz merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
- Dimensions e Embalatge
- Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
- Etiquetas
- noexcuse, women, violence, abcdesign, brochure, awareness, social
- Tecnologia de Produccion
- The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
- Desaffo de Dissènh
- The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
- Recèrca
- The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
- Inspiracion
- The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
- Durada del Projècte
- The project started in July 2024 in Athens and finished in September 2024 in Athens.
- Flux Operacional
- The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
- Membres de l'Equipa
- Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis
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