Platin Interior · 2025
Wen Shan Hai Disseny Interior de Centre d'Experiéncia
by Xiang Wang
- A' Design Award de Platin 2025 in Interior
- CLIENT: Tang Design
- Estimated Number of Design Views: 1,016,345
- Verification code 5D98F63363 · Verify this award
Colors
About Wen Shan Hai Disseny Interior de Centre d'Experiéncia
Wen Shan Hai es un centre d'experiéncia de marca per la licor Moutai, situat a Chongqing, en China. L'interior acuèlh degustacions, banquets privats e amassadas de club. Una disposicion en estil de pati plaça un atri carrat al centre, enrodat per de corredors que menan cap a de salas privadas tematicas. De vitrinas d'exposicion e de zònas de degustacion seguisson un percors serpentejant a travèrs la sala principala. De superfícias de bronze, d'armaris de metal e de veire e un plafon miralhat definisson la paleta de materials. Lo disseny liga l'arquitectura orientala tradicionala amb un quadre modèrne.
About the A' Design Award de Platin
Wen Shan Hai Disseny Interior de Centre d'Experiéncia a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Wen Shan Hai Disseny Interior de Centre d'Experiéncia presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Wen Shan Hai Disseny Interior de Centre d'Experiéncia es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.
Press Kit
- Unique Properties
- Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
- Dimensions & Packaging
- The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
- Tags
- Moutai, Experience Center, Display, Interior Deisign, Tang Design
- Production Technology
- The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
- Design Challenge
- The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
- Research
- This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
- Inspiration
- Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
- Project Duration
- The project was designed and completed in August, 2024 in Chongqing, China.
- Operation Flow
- The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
- Image Credits
- HANMOVISION
