Aur Interior · 2025
Miniso Land Comercial
by Xiang Li
- A' Design Award d'Aur 2025 in Interior
- Estimated Number of Design Views: 132,965
- Verification code 51625DFD6F · Verify this award
Colors
About Miniso Land Comercial
Dins l'espaci de tres nivèls de Miniso Land, i a sièis zònas principalas e mai de setanta tipas de produits de marca conjunta provenent de divèrses univèrses IP. Lo designer realiza una fusion entre la divèrsitat de categorias e l'eficacitat d'utilizacion de l'espaci en creant de zònas situacionalas diversificadas, en evitant la monotonia que las experiéncias de compra tradicionalas e repetitivas pòdon aportar. De la zòna de bóstias mistèria que sembla dins de bofas rosas, a la zòna polivalenta amb un efièit visual de montatge, la zòna d'animals de companhia e la zòna de perfums amb divèrsas sensacions de natura, fins a la zòna de peluches que dona l'impression d'intrar dins un mond de contes de fadas.
About the A' Design Award d'Aur
Miniso Land Comercial a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Miniso Land Comercial siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Miniso Land Comercial crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
