Zoom Catalòg d'Exposicion by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Imprimariá Competition Category.
ArgentImprimariá· 2025
Zoom Catalòg d'Exposicion
by Zoltan Berta
A' Design Award d'Argent Winner in Imprimariá Category
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The Design
About Zoom Catalòg d'Exposicion
L'exposicion Zoom (Musèu d'Etnografia, Budapest) adopta una abòrda non convencional de la colleccion del musèu. L'estructura del contengut es modelada pels cambiaments de punt de vista que presentan los objèctes e las massas d'objèctes jos d'anglas novèlas. Lo catalòg ensaja d'introduire aquesta abòrda a travèrs de diferentas solucions graficas e de relieüra-impression. Lo dos interior del libre presenta un motiu generat unicament per cada exemplar que reïnterpreta los motius brodats tipics de l'art popular ongrés. L'exposicion es estada concebuda per l'estudi de design art1st Design Studio, menat pel designer principal Daniel Taraczky.
The Recognition
About the A' Design Award d'Argent
Zoom Catalòg d'Exposicion a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Zoom Catalòg d'Exposicion siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Zoom Catalòg d'Exposicion es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky. - Dimensions & Packaging
- Dimensions: 225 x 225 mm
232 pages - Tags
- book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
- Production Technology
- Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g - Inspiration
- Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
- Project Duration
- 2024 Budapest
- Team Members
- Catalogue Graphic designer: Zoltan Berta
- Image Credits
- Product photos: Zoltan Berta
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