Cathay Pacific Sistèma d'Entreteniment a Bòrd per Michael Holler and Deniz Kurtcepe

Lo dissènh Cathay Pacific Sistèma d'Entreteniment a Bòrd per Michael Holler and Deniz Kurtcepe es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Aur dins la Categoria de Competfo Interfàcia.

AurInterfàcia· 2025

Cathay Pacific Sistèma d'Entreteniment a Bòrd

per Michael Holler and Deniz Kurtcepe

Client : Cathay Pacific Airways Limited

Laureat del A' Design Award d'Aur dins la Categoria Interfàcia

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Lo Concèpte

A prepaus de Cathay Pacific Sistèma d'Entreteniment a Bòrd

Cathay Pacific In Flight Entertainment es una interfàcia digitala pels passatgièrs a bòrd dels avions. Lo sistèma s'adapta a 14 tipes d'ecrans e fonciona sus los avions Airbus A350, Boeing 777 e Airbus A321. Un ratio de contraste elevat sosten l'accessibilitat. La foncionalitat My Journey permet als passatgièrs de personalizar lor cronologia de viatge, e una bibliotèca de mai de 10 000 elements mediatics ofrís de filmes, d'emissions de television, de podcasts e de crompas. La navigacion es possibla per ecran tactil, comandament manual o comandas del sèti. La foncionalitat Watch Together permet una lectura sincronizada amb d'autres passatgièrs.

La Reconoissença

A prepaus del A' Design Award d'Aur

Cathay Pacific Sistèma d'Entreteniment a Bòrd a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Cathay Pacific Sistèma d'Entreteniment a Bòrd siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Cathay Pacific Sistèma d'Entreteniment a Bòrd crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Dimensions e Embalatge: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Etiquetas: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Tecnologia de Produccion: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Desaffo de Dissènh: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Recèrca: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Inspiracion: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Durada del Projècte: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Flux Operacional: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Brevets: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Membres de l'Equipa: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Crèdits d'Imatges: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023