Made Home Concepcion Web by Eun Ji Kim is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fèrre in Web Competition Category.

FèrreWeb· 2025

Made Home Concepcion Web

by Eun Ji Kim

Client: Eun Ji Kim

A' Design Award de Fèrre Winner in Web Category

48,308
Verified Award Winner
Verify Award Status for #169398

View at A' Design Award Press Release Award Badge

Colors

The Design

About Made Home Concepcion Web

Made Home reimagina lo mercat en linha en mesclant lo comerci electronic amb l'art de contar istorias per mostrar los artesans alimentaris casanièrs de NYC. La concepcion meton l'accent sus la clardat e l'implicacion, prepausant una navigacion intuitiva, de visuals dynamics e un agençament curat que met en valent lo mestièr de cada artisan. En donant la prioritat a l'accessibilitat e a l'experiéncia utilizaire, favorisa un ligam mai pregond entre artesans e consomators. En transformant lo comerci digital en una experiéncia menada per la comunitat, Made Home valoriza los produits fabricats localament e las istorias que i son darrièr.

The Recognition

About the A' Design Award de Fèrre

Made Home Concepcion Web a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Made Home Concepcion Web siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Made Home Concepcion Web merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made Home is a web design project that merges e-commerce with brand identity to highlight local homemade food markets within NYC communities. The platform provides a seamless and visually engaging experience, connecting small-scale food artisans with a broader audience. Through intuitive navigation, curated storytelling, and strong visual branding, Made Home enhances the accessibility and appeal of locally made products, fostering a deeper connection between makers and consumers.
Dimensions & Packaging: Website Technical Specifications Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge.
Tags: Web Design, Website Design, UI Design, Minimalism, Modern, User Experience, User Interface, Interaction Design, E-commerce Design, Small Business Support, Brand Identity
Production Technology: The design process involved wireframing and prototyping in Figma, with branding elements, illustrations, and image enhancements created using Adobe Illustrator and Photoshop.
Design Challenge: One of the biggest challenges of Made Home was creating a seamless balance between e-commerce functionality and brand storytelling. Unlike traditional online marketplaces, this project needed to highlight both the products and the artisans behind them, ensuring an engaging and emotional connection with users.
Research: As Made Home bridges e-commerce with community-driven branding, our research focused on understanding the needs of local food artisans and their customers. We analyzed successful marketplace models, conducted user interviews, and explored behavioral trends in online food shopping. Insights from this research shaped our approach, leading to a design that balances functionality with storytelling. We refined the interface through iterative prototyping, ensuring a seamless and visually engaging user experience.
Inspiration: Made Home is inspired by the need for a platform that connects small-scale food artisans with a wider audience. Drawing from community-driven marketplaces, it creates an intuitive and visually compelling space that elevates local businesses. Research on user behavior, brand identity, and seamless digital experiences shaped the design. More than just e-commerce, Made Home celebrates craftsmanship, community, and the authentic stories behind each homemade product.
Project Duration: The project started in April 2024 and finished in November 2024 in New York.
Operation Flow: Made Home functions as a vibrant digital marketplace, offering a warm and inviting experience akin to strolling through a local artisan market. Users are guided effortlessly through curated selections, with intuitive navigation that feels like browsing a neighborhood shop. Personalized recommendations and engaging storytelling create a seamless connection between buyers and makers. This approach transforms the website into more than just a shopping platform, as it becomes a celebration of community and craftsmanship.