Cheetos Cheesy Verse 2024 Concepcion d'Exposicion Immersiva by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fèrre in Interior Competition Category.
FèrreInterior· 2025
Cheetos Cheesy Verse 2024 Concepcion d'Exposicion Immersiva
by PepsiCo Design and Innovation
A' Design Award de Fèrre Winner in Interior Category
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- Verified Award Winner
- Verify Award Status for #169566
The Design
About Cheetos Cheesy Verse 2024 Concepcion d'Exposicion Immersiva
Cheetos Cheesy Verse 2024 es una experiéncia d'exposicion immersiva creada a Mexico City. La tresena edicion del projècte a dobèrt en julhet de 2024 e foguèt presentada pel personatge de la marca Chester Cheetah. La concepcion convida los visitaires a explorar dètz experiéncias separadas, cadascuna ligada a un snack Cheetos diferent, incluant Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs e Popcorn. Cada espaci a son pròpri tèma e caractèr. L'entretenement, la mòda e la manjar son los tres tèmas centrals de tota la concepcion.
The Recognition
About the A' Design Award de Fèrre
Cheetos Cheesy Verse 2024 Concepcion d'Exposicion Immersiva a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Cheetos Cheesy Verse 2024 Concepcion d'Exposicion Immersiva siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Cheetos Cheesy Verse 2024 Concepcion d'Exposicion Immersiva merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
- Inspiration
- Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.
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