Masseria Auraterrae Estatge Naturau by Bepi Povia

Masseria Auraterrae Estatge Naturau by Bepi Povia is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fèrre in Arquitectura Competition Category.

FèrreArquitectura· 2025

Masseria Auraterrae Estatge Naturau

by Bepi Povia

Client: BPI&G + Partners

A' Design Award de Fèrre Winner in Arquitectura Category

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Verified Award Winner

Verify Award Status for #171207

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The Design

About Masseria Auraterrae Estatge Naturau

La Masseria Auraterrae es un estatge naturau situat a Polignano a Mare, en Pulha, Itàlia. Lo projècte restaura un bastiment istoric de 3000 mètres carrats dins un terrenh de 120000 mètres carrats. La concepcion sèc lo concèpte Racines, que valoriza las practicas tradicionalas, los materials locals e las tecnicas de construccion transmesas de generacion en generacion. Los materials disponibles localament redusisson las necessitats de transpòrt e sosténon l'economia locala. La recuperacion de l'aiga de pluèja, l'energia renovelabla e la gestion dels dechets organics son integradas. Los epigrafs de pèira e d'autres elements istorics son estats preservats.

The Recognition

About the A' Design Award de Fèrre

Masseria Auraterrae Estatge Naturau a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Masseria Auraterrae Estatge Naturau siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Masseria Auraterrae Estatge Naturau merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.