Auto Motion Salon d'Automòbils by Shunsuke Ohe

Auto Motion Salon d'Automòbils by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Interior Competition Category.

ArgentInterior· 2025

Auto Motion Salon d'Automòbils

by Shunsuke Ohe

Client: Shunsuke Ohe

A' Design Award d'Argent Winner in Interior Category

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Colors

The Design

About Auto Motion Salon d'Automòbils

Un salon ont se mòstran e se vendon automòbils de luxe. Las salas de conferéncia, los burèus, las salas de repaus, etc. son dispausats a l'entorn de l'espaci d'exposicion circular. La concepcion del plafond es notabla. Lo plafond es dividit en doas seccions, una nauta e una bassa, e la seccion nauta es realizada en empilant de panèls finament talhats, amb un esclairatge indirècte a las joncions entre los panèls creant una sensacion de flotacion. I a tanben una sala de negociacion connectada sens transicion a l'espaci d'exposicion, concebuda amb de calculs meticuloses per estimular lo desir d'achat dels comprators.

The Recognition

About the A' Design Award d'Argent

Auto Motion Salon d'Automòbils a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Auto Motion Salon d'Automòbils siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Auto Motion Salon d'Automòbils es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
Dimensions & Packaging: Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom
Tags: stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
Production Technology: Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile
Design Challenge: The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
Research: It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
Inspiration: This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
Project Duration: Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan)
Operation Flow: The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
Image Credits: Photograph: NANA TAJIMA by ToLoLo studio