V6 Lifestyle Art Emporium Sala d'Exposicion de Mòbles by Xiang Li

V6 Lifestyle Art Emporium Sala d'Exposicion de Mòbles by Xiang Li is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Aur in Interior Competition Category.

AurInterior· 2026

V6 Lifestyle Art Emporium Sala d'Exposicion de Mòbles

by Xiang Li

Client: DeRUCCI V6 Home

A' Design Award d'Aur Winner in Interior Category

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Colors

The Design

About V6 Lifestyle Art Emporium Sala d'Exposicion de Mòbles

V6 Lifestyle Art Emporium es una sala d'exposicion de mòbles de 1300 mètres carrats. L'interior seguís una narrativa de passejada dins un jardin inspirada dels caminets dels jardins classics chineses. Los visitaires se desplaçan a travèrs d'escenas ligadas, e cada zòna presenta una istòria diferenta mejans transicions doças, vistas enquadradas e son ambient. De disposicions modularas permeton de reorganizar las presentacions quand las colleccions cambian. Los decòrs van de cantons intims amb canapès fins a installacions miralhadas. Lo design transforma una sala d'exposicion foncionala en un viatge espacial guidat qu'exprimís lo caractèr de la marca.

The Recognition

About the A' Design Award d'Aur

V6 Lifestyle Art Emporium Sala d'Exposicion de Mòbles a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que V6 Lifestyle Art Emporium Sala d'Exposicion de Mòbles siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. V6 Lifestyle Art Emporium Sala d'Exposicion de Mòbles crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The V6 Lifestyle Art Emporium redefines traditional showroom design by adopting a garden-touring narrative. Through modular scenes, architectural segmentation, and flexible display strategies, it transforms functional space into a poetic, immersive experience. The design unites structure, color, and rhythm, offering a high-end spatial journey that merges brand identity with emotional resonance.
Dimensions & Packaging: 1300 square meters
Tags: Showroom, Exhibition
Design Challenge: The biggest challenges were the extremely tight timeline - only four and a half months from concept to completion - and the rigid constraint of pre-determined furniture. The designer had to accommodate all pieces without omission or excess, while still ensuring spatial harmony and storytelling. Balancing fixed content with creative freedom under such pressure required precise planning and high design agility.
Research: The "V6 Lifestyle Art Emporium" serves as a three-dimensional narrative vehicle for the brand philosophy of "V6 Home," a brand under the DeRUCCI Group. Designer intended to transcend the traditional function of product display. The goal is to establish an in-depth dialogue between the brand and its audience by elevating the core values embedded within the space. Taking the exploration of a garden-like realm as the artistic expression of the space, the designer transforms the brand's high-end positioning, artistic essence, and refined tone into tangible physical experiences. While fulfilling the basic requirements for display, the design integrates dual values of artistic expression and experiential drive, endowing the space with sustainable and extendable vitality.
Inspiration: Inspired by the classical Chinese garden’s narrative path, this project reimagines spatial storytelling in a modern showroom. The designer was driven by a desire to express life aesthetics beyond product display—creating emotional immersion and sensory memory. The concept stems from blending Eastern spatial philosophy with contemporary modular logic, forming a design language both poetic and adaptive.
Project Duration: The project began in Dongguan, Guangdong in October 2024 and was completed in February 2025. The exhibition space serves as a flagship showcase for V6 Home, under the DeRUCCI Group.
Operation Flow: Visitors move through the space as if walking through a garden. Each area tells a different story, guiding users with soft transitions, framed views, and immersive sounds. Modular layouts adapt to changing displays. The shifting atmospheres—from intimate sofa nooks to mirrored installations—stimulate exploration. This dynamic flow fosters deep engagement and emotional connection with the brand.
Image Credits: SFAP