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Centrestage 2025 Eveniment de Mòda by Hktdc Creative Department

Centrestage 2025 Eveniment de Mòda by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Eveniment Competition Category.


ArgentEveniment· 2026

Centrestage 2025 Eveniment de Mòda

by Hktdc Creative Department

Client: Hong Kong Trade Development Council

A' Design Award d'Argent Winner in Eveniment Category

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The Design

About Centrestage 2025 Eveniment de Mòda

Centrestage 2025 es un eveniment de mòda de quatre jorns tengut al Centre de Convencions e Exposicions de Hong Kong. L'agençament s'espandís sus mai de 11 000 mètres carrats e inclutz un hall d'entrada interactiu, sièis zònas tematicas e tres scènas de desfilat de mòda. Mai de 40 desfilats de mòda e seminaris i foguèron presentats. Una paret LED inclinada e una paret digitala semicirculara de 12 mètres de largor enquadran l'entrada. Un Power Hub interactiu de 4 mètres de nautor e d'anèls LED programables suspenduts combinan lutz, son e mèdias. Los visitaires se desplaçan de la zòna d'arribada cap a la sala principala d'espectacle.

The Recognition

About the A' Design Award d'Argent

Centrestage 2025 Eveniment de Mòda a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Centrestage 2025 Eveniment de Mòda siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Centrestage 2025 Eveniment de Mòda es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Centrestage 2025 showcased the Asian fashion scene as a high-impact platform where global designer brands, industry leaders, and emerging talents converge. Curated by HKTDC, the four-day event unfolded as an immersive fashion journey, blending runway spectacles, thought-provoking seminars, networking moments, and fashion tours. Celebrating its 10th anniversary, Centrestage transformed Hong Kong into a vibrant nexus of creativity, collaboration, and future-forward fashion energy.
Dimensions & Packaging
Spanning over 11,000 sqm, Centrestage 2025 was structured as a dynamic fashion event including an interactive entrance hall, six thematic zones, and three fashion show stages of varying scales, where we featured over 40 fashion shows and seminars during the fair. The spatial journey began at the immersive entrance hall, where LED screens of diverse sizes and geometries framed the arrival experience. A dramatic slanted LED wall and a 12 metre wide semi circular digital surface define the core experience zone. At its heart, a 4 metre tall interactive Power Hub, complemented by overhead programmable LED rings, activated the space with synchronized light, sound and media - creating a powerful, fashion forward environment that transforms circulation into an unforgettable experiential journey.
Tags
Centrestage, Hong Kong Fashion Event, HKTDC, Exhibition Design, Asia’s Fashion Spotlight, fashional, Elites, YDC
Production Technology
To create a fully immersive spatial experience, LED screens of varying scales and forms are precisely orchestrated along the main entrance hall. The journey began with a dramatic slanted LED wall and a 12 metre wide semi circular digital wall that enveloped the whole experience zone. At its core, a 4 metre tall interactive Power Hub tower with layers of stacking TV screens created the focal point of all. Together with the overhead radiant LED rings, it further energized the space with synchronized light, sound and media - delivering a powerful, fashion forward journey that captivates visitors from arrival to engagement.
Design Challenge
Over six months of intensive research, planning and industry trend analysis, the project confronted the challenge of integrating complex architectural elements and digital devices, AI generated content and real time interactivity into a cohesive, emotionally engaging environment. With the limited installation schedule, the design required precise coordination with project team, exhibitors and all consultants, ensuring smooth visitor flow and preserving a strong artistic vision that empowers active participation and spatial storytelling.
Research
By exploring atypical LED display formats, responsive interaction hubs and curated AI driven visual storytelling, the design seamlessly merged physical and digital realms to elevate audience participation, dwell time and experiential impact. A non traditional architectural approach - defined by slanted wall, stacked LED tower and suspended programmable LED rings - changed passive viewing with active engagement. Anchored by the interactive Power Hub, the space transformed visitors into participants, reinforcing themes of energy, growth and the upward momentum of the fashion industry.
Inspiration
The inspiration started from translating a decade of transformation into a powerful spatial expression of empowerment. Inner strength was elevated into outward confidence through dynamic energy flow, vibrant blue and orange-red contrasts, and reflective stainless steel surfaces. A luminous central Power Generator visualized growth, momentum, and collective vitality, marking Centrestage's bold evolution and renewed influence within the fashion industry.
Project Duration
Centrestage, a 4-day fashion event held from 3th to 6th September 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC).
Operation Flow
With the process of strategic venue design and thoughtful hall layout study, we balanced the visitors' journey from the overscale, interactive Power Hub entrance hall, through the six thematic zones with different color themes and characteristics, finally arriving at the spectacular fashion show hall for 600 guests. This deliberate sequence transformed visitors into active participants, reinforced the theme of energy awakening and growth, and optimized engagement through efficient crowd flow.
Team Members
HKTDC Creative Department
Image Credits
Hong Kong Trade Development Council

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