Find Carrier Foncion Principala: Estand d'Exposicion per Kodai Fukuchi

Lo dissènh Find Carrier Foncion Principala: Estand d'Exposicion per Kodai Fukuchi es un laureat autfo estimfo del prestigfo 2026 A' Design Award d'Argent dins la Categoria de Competfo Fièra Comerciala.

ArgentFièra Comerciala· 2026

Find Carrier Foncion Principala: Estand d'Exposicion

per Kodai Fukuchi

Client : Carrier Japan Corporation

Laureat del A' Design Award d'Argent dins la Categoria Fièra Comerciala

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Lo Concèpte

A prepaus de Find Carrier Foncion Principala: Estand d'Exposicion

Tèxte del Libre: La climatizacion es indispensabla a la vida contemporanèa, e pasmens rèsta volontàriament invisibla. Aquesta exposicion tòrna posicionar los sistèmas mecanics d'infrastructura amagada cap a protagonistas espacials. Concebuda coma una vila que se pòt percórrer a pè, l'installacion enclau los productes dins de volums arquitecturals, en permetent als visitaires de descobrir los sistèmas per lo movement puslèu que per l'instruccion. Coma que l'arquitectura s'esfaça a l'arrièr-plan, las maquinas emergisson coma agents visibles que forjan lo confòrt urban. Lo projècte tòrna encadrar la tecnologia industriala coma una preséncia essenciala teissuda dins los environaments de cada jorn.

La Reconoissença

A prepaus del A' Design Award d'Argent

Find Carrier Foncion Principala: Estand d'Exposicion a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Find Carrier Foncion Principala: Estand d'Exposicion siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Find Carrier Foncion Principala: Estand d'Exposicion es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This exhibition booth transforms the invisibility of air conditioning into a tangible urban experience. A walkable city embeds products within architectural volumes, allowing visitors to discover systems through movement rather than explanation. Each building differs in form, representing diverse environmental conditions and applications. By shifting air conditioning from background utility to visible infrastructure, the project redefines its presence within professional exhibition environments.
Dimensions e Embalatge: Exhibition booth size: approximately 15,000 mm x 15,000 mm x 6,000 mm (H).
Venue: Tokyo Big Sight, Japan.
Exhibited at HVAC&R Japan 2026, January 27-30, 2026.
The booth was planned as a large-scale walk-through configuration with uniform illumination to ensure consistent product visibility.
Etiquetas: Exhibition booth, Trade show design, Spatial design, Immersive environment, Urban metaphor, Professional exhibition, Brand experience, Infrastructure design, Air conditioning
Tecnologia de Produccion: The booth was realized through a high-density construction combining custom lighting units and handcrafted elements. A total of 212 custom LED light boxes in varied sizes expressed irregular urban light patterns. In contrast, 610 individually cut 3 mm plywood panels with a paper-mounted surface finish represented unlit building windows, forming the city’s background density. Production was divided between off-site fabrication and on-site assembly. Lighting and structure were designed as independent systems for flexibility within a temporary exhibition environment.
Desaffo de Dissènh: The main challenge was determining whether a large-scale, immersive cityscape could function within a B2B-focused trade show. There was concern that the scale, density, and number of elements—particularly the 212 illuminated light boxes—might overwhelm visitors or distract from the products. Construction complexity, time constraints, and high labor costs also posed risks. The project moved forward by trusting the concept and committing to its spatial intensity. As a result, the booth achieved strong visitor engagement and became one of the most visited spaces at the exhibition.
Recèrca: This project was conducted as a spatial experiment to examine whether immersive design could communicate the social role of air conditioning to a professional trade audience. The objective was to test whether an experiential urban environment could replace conventional product-focused displays. A walkable city was constructed, embedding mechanical systems within architectural volumes to enable discovery through movement. The results showed strong visitor engagement, repeated circulation, and increased product inquiries. The research demonstrates that immersive spatial strategy can shift perception, strengthen brand recognition, and generate tangible impact within professional exhibition environments.
Inspiracion: The project began with a fundamental question: why does air conditioning, despite being essential to contemporary life, remain largely unnoticed? Mechanical systems are intentionally designed to disappear so comfort can exist without awareness. As urban environments grow increasingly complex, air conditioning becomes ever more critical to daily life. This design challenges that invisibility and explores how spatial experience can reveal the hidden infrastructure supporting everyday environments.
Durada del Projècte: The project was developed from July 2025 to January 2026 and exhibited at HVAC&R JAPAN 2026, held from January 27 to January 30, 2026, at Tokyo Big Sight in Tokyo, Japan.
Flux Operacional: Visitors enter the booth through a central pathway designed as an urban street and encounter the main air-conditioning product at the city’s center. As they move through the space, visitors naturally stop in front of the machines without signage. Products are discovered by chance within the urban environment. Many visitors complete a full circuit and return. Through immersion in Carrier’s blue city, perceptions of air conditioning shift from an unnoticed background system to an indispensable presence supporting everyday life.
Brevets: Copyrights belong to Kodai Fukuchi, 2026.
Membres de l'Equipa: Designer: Kodai Fukuchi
Project Management: Daiki Handa
Product Management: Nozomi Kurumizawa
Production: Maki Furukawa
Production: Akira Miyajima
Production: Ryosuke Suzuki
Creative Direction: Kei Iwamitsu
Creative Direction: Sachiyo Nishida
Crèdits d'Imatges: Image #1: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #2: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #3: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #4: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #5: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.