China Moutai Disseny interior de botiga de venda al detalh per Scene Aesthetics Design Co., Ltd

Lo dissènh China Moutai Disseny interior de botiga de venda al detalh per Scene Aesthetics Design Co., Ltd es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Interior.

BronzeInterior· 2026

China Moutai Disseny interior de botiga de venda al detalh

per Scene Aesthetics Design Co., Ltd

Client : Scene Aesthetics Design Co., Ltd

Laureat del A' Design Award de Bronze dins la Categoria Interior

6,326

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Colors

Lo Concèpte

A prepaus de China Moutai Disseny interior de botiga de venda al detalh

China Moutai es un disseny interior de botiga de 317 mètres carrats creat coma espaci d'experiéncia per una marca de baijiu. Lo disseny combina l'exposicion de produchs amb d'installacions interactivas. De sòrgo e de blat son dispausats en rengadas ritmicas per exprimir l'identitat regionala. Una ròda de colors mòstra cossí la tencha del licor càmbia amb l'edat, e una paret de sabors explica los aròmas de sauça a travèrs de grafics e de moduls olfactius. De paravents perforats evòcan los micropòrs de las jarras de terralha e servisson de separadors. De fustas claras, de detalhs metallics, de finicions gris ustra e blanc trencat forman la paleta.

La Reconoissença

A prepaus del A' Design Award de Bronze

China Moutai Disseny interior de botiga de venda al detalh a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que China Moutai Disseny interior de botiga de venda al detalh siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. China Moutai Disseny interior de botiga de venda al detalh satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Dimensions e Embalatge: 317 square meters
Etiquetas: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Tecnologia de Produccion: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Desaffo de Dissènh: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Recèrca: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspiracion: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Durada del Projècte: The first flagship store is expected to open in Singapore in June 2026.
Flux Operacional: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Membres de l'Equipa: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang