Lo dissènh Gold Souq Districte urban per Ahmed Habib es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Urbanisme.
BronzeUrbanisme· 2026
Gold Souq Districte urban
per Ahmed Habib
Client : Ahmed Habib
Laureat del A' Design Award de Bronze dins la Categoria Urbanisme
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A prepaus de Gold Souq Districte urban
Gold Souq es un districte urban d'usatge mixte de 356 000 m² a Jeddah que redefinís lo mercat de l'aur coma un sistèma urban integrat. Concebut coma un teissut continú, recampa l'artesanat, lo comèrci, la cultura e l'ospitalitat dins una ierarquia espaciala clara. Una espina dorsala pietonièra centrala anòra lo desvolopament, s'espandissent dins de cortilhs derivats dels principis urbans hijazís per formar una experiéncia legibla e caminabla, faiçonada per l'ombra, la densitat e la proximitat. Las performanças ambientalas son integradas dins la forma urbana, ont la massa e l'espaci dobèrt favorizan lo confòrt, la continuitat e una identitat urbana coerenta.
La Reconoissença
A prepaus del A' Design Award de Bronze
Gold Souq Districte urban a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Gold Souq Districte urban siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Gold Souq Districte urban satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- This design redefines the gold market as a complete urban ecosystem where production, trade, and public life coexist. Unlike conventional commercial developments, it integrates retail, workshops, education, and culture within a pedestrian network of shaded streets and courtyards inspired by Hijazi urbanism. A central flow structure organizes movement and visibility, while climate-responsive design ensures comfort. Its strength lies in merging heritage principles with a contemporary, high-performance urban model.
- Dimensions e Embalatge
- Plot Area 356,000 sqm
Foot Print 72,500 sqm
built up area 418,000 sqm - Etiquetas
- Hijazi architecture, gold market, mixed-use development, urban ecosystem, pedestrian spine, climate responsive design, souq reinterpretation, cultural urbanism, parametric planning, public realm, Jeddah, Saudia
- Tecnologia de Produccion
- The design was developed through a parametric and iterative methodology linking circulation, program distribution, and climatic performance. A central flow spine informed massing and spatial hierarchy, supported by simulations for shading and ventilation. Traditional Hijazi elements were reinterpreted using stone cladding, precast concrete, steel structures, timber and wood screens, and high-performance glazing, ensuring durability, thermal efficiency, buildability, and a strong expression of local identity.
- Desaffo de Dissènh
- The main challenge was translating the organic complexity of historic Hijazi souks into a contemporary, buildable urban system. Internally, it required balancing cultural authenticity with modern program demands and user expectations. Externally, constraints included climate conditions, large-scale coordination, and regulatory frameworks. The design resolved these through a structured flow-based approach, integrating environmental strategies and flexible planning to maintain identity while ensuring feasibility and performance.
- Recèrca
- Type of Research: applied urban and climatic research. Research Objectives: to redefine the traditional gold market as a resilient mixed-use ecosystem. Methodology: comparative analysis of historic souks and contemporary retail districts combined with environmental simulations. Data Collection and Tools: solar studies, pedestrian flow mapping, and heat analysis models. Participants: planners, economists, and local stakeholders. Results: improved environmental comfort and commercial synergy. Insights and Impact: a scalable model linking heritage, economic performance, and climate-responsive urban design.
- Inspiracion
- The project is inspired by the organic growth of historic Hijazi cities, where movement, climate, and commerce shape urban form over time. Traditional souqs were not planned as isolated buildings but emerged as interconnected networks of streets, courtyards, and shaded passages driven by trade and social interaction. This logic informed the design, where a continuous flow organizes space and activity. The aim was to reinterpret these principles within a contemporary framework, creating a resilient environment that reflects local identity while supporting modern patterns of production and exchange.
- Durada del Projècte
- Design started in May 2025 and finished in December 2025, in Cairo, Egypt. The Project is to be executed n Jeddah, Saudi Arabia.
- Flux Operacional
- The project operates through a continuous pedestrian flow that structures movement, visibility, and interaction. A central spine connects courtyards, retail, workshops, and cultural spaces, creating sequential experiences from arrival to immersion. Vehicular access is limited to the perimeter, ensuring a safe, walkable environment. Layered circulation enhances accessibility and engagement, while the integration of production and trade within public space creates a dynamic, efficient, and socially active urban system.
- Crèdits d'Imatges
- Ahmed Habib
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