LA5 X House of Suntory Botiga Efemèra by Saina Attaoui

LA5 X House of Suntory Botiga Efemèra by Saina Attaoui is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Interior Competition Category.

ArgentInterior· 2026

LA5 X House of Suntory Botiga Efemèra

by Saina Attaoui

A' Design Award d'Argent Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About LA5 X House of Suntory Botiga Efemèra

House of Suntory es una botiga efemèra experienciala situada a l'Aeropòrt Internacional Hamad, a Qatar. Aquesta botiga efemèra foguèt creada en partenariat amb Qatar Duty Free per presentar l'art e la tradicion japonesa als viatjaires. L'exterior s'inspira dels trelhatges de fusta d'estil Machiya, reinterpretats dins una forma contemporanèa coma referéncia a la primièra botiga de la companhiá al Japon. De composicions d'Ikebana e d'elements narratius crèan un moment de calma dins l'aeropòrt. Lo design religa la forma modèrna amb l'eiretatge cultural.

The Recognition

About the A' Design Award d'Argent

LA5 X House of Suntory Botiga Efemèra a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que LA5 X House of Suntory Botiga Efemèra siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. LA5 X House of Suntory Botiga Efemèra es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Suntory Global Spirits has unveiled its first-ever House of Suntory experiential pop-up in partnership with Qatar Duty Free at Hamad International Airport.

Designed to immerse travellers in Japanese artistry and tradition, the pop-up combines modern design with cultural authenticity. The exterior takes inspiration from Machiya-style wood lattices, reinterpreted in a contemporary form as a nod to the company’s first shop in Japan.
Tags: Luxury, Whiskey, Pop Up
Inspiration: Inspired by the timeless philosophy of The House of Suntory, this experiential pop-up invites travellers to discover Japanese artistry through design, storytelling, and craftsmanship. Drawing on the heritage, the activation blends Machiya-inspired architecture with serene Ikebana displays to create a moment of calm within the airport. Through immersive storytelling, the space celebrates the harmony of tradition and innovation that defines Suntory’s whisky legacy.
Project Duration: Qatar, 4 months
Team Members: L'Atelier Five Ltd
Image Credits: L'Atelier Five

Read the Press Release