CIAK All Day Italian Restaurant by Monique Lee of Mas Studio Ltd is a highly esteemed winner of the very prestigious 2017 A' Design Award de Bronze in Interior Competition Category.
BronzeInterior· 2017
CIAK All Day Italian Restaurant
by Monique Lee of Mas Studio Ltd
Client: Ciak All Day Italian
A' Design Award de Bronze Winner in Interior Category
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The Design
About CIAK All Day Italian Restaurant
Lo dessenhament s'inspira de la VIDA DOÇA italiana - Dolce Vita - e resona amb aquesta. La scèna de las fenèstras d'estil mas de campanha e la façana d'aspècte de brica roja a l'entrada bastís una atmosfèra de plaça d'una pichona vila italiana. Amb lo parquet e la vegetacion, mena los clients dins una vila italiana exotica per gaudir d'un repais descontrach.
The Recognition
About the A' Design Award de Bronze
CIAK All Day Italian Restaurant a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que CIAK All Day Italian Restaurant siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. CIAK All Day Italian Restaurant satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The trattoria is a restoration of an Italian town. The country house’s walls and windows, red brick façade walls are just like a plaza. Together with the parquet tiles, they all recall a feeling of an exotic Italian town.
- Dimensions & Packaging
- The site area is 369 sq.m²
- Tags
- Dolce Vita, Classic movie, Italian country house, Italian town elements, 30’s & 40’s Hollywood movie.
- Production Technology
- The centerpiece of the restaurant is a wooden decoration imitating natural tree branches, connected to a radiating aluminum ceiling in wood surface finishing, while the walls are parqueted with red bricks of different thickness.
- Design Challenge
- Italian - Dolce Vita - sweet life, is a relatively abstract feeling. It is an attitude to life and guides us how to enjoy life. What we expect after a day’s hard work is nothing more than enjoying a meal at a leisurely and comfortable restaurant. This is also what we wish to offer to our family.
- Research
- The design is based on CIAK All Day Italian business philosophy. It hopes to present a mood and an attitude to life to their guests. To restore an Italian countryside culture, tell Dolce Vita - sweet life philosophy, and restore a mood of the 30s - 40s classic Italian movies. We research mainly on the internet.
- Inspiration
- The design is inspired by and resonates Italian - Dolce Vita. It features Italian home’s natural feeling and motifs of their brand including classic Italian movie scenes, nostalgic posters and video player. The comfortable setting with brick, natural wood and tiles hints at the picturesque streets of Italian towns, while vintage posters and projections recall the golden years of Italian cinema.
- Project Duration
- The project started in Feb 2016 and finished in June 2016 in Hong Kong.
The Restaurant is located at Shop# 265, 2/F Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong. - Operation Flow
- Near the entrance of the restaurant is a display of grocery products. This follows the old philosophy of Italian grocery where high quality products are open for customers’ selection.
On the back of the restaurant, an overhead projector is set to play videos of old movies on a screen from time to time. Sitting on the sofa, visitors can capture a feeling of watching movies in an old theatre and recollect memories of the dazzling Hollywood of the 30s and 40s. - Patents
- Copyrights belong to Mas Studio Ltd., 2016.
- Team Members
- Design Director: Monique, Sum Wing Lee
Designer: Leo, Chun Fan Chan - Image Credits
- Image #1- Photographer Raven Tsoi, CIAK 2016
Image #2- Photographer Raven Tsoi, CIAK 2016
Image #3- Photographer Raven Tsoi, CIAK 2016
Image #4- Photographer Raven Tsoi, CIAK 2016
Image #5- Photographer Raven Tsoi, CIAK 2016
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