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Waves Entropy Art Digital by Marta Moretto
Waves Entropy Art Digital by Marta Moretto
Waves Entropy Art Digital by Marta Moretto
Waves Entropy Art Digital by Marta Moretto
Waves Entropy Art Digital by Marta Moretto

Aur Fotografia · 2017

Waves Entropy Art Digital

by Marta Moretto

  • A' Design Award d'Aur 2017 in Fotografia
  • CLIENT: Amrta
  • Estimated Number of Design Views: 45,655
  • Verification code C662961671 · Verify this award
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About Waves Entropy Art Digital

L'òbra, Ondas, explòra l'experiéncia universala de la mar, amb l'objectiu de restaurar la significacion del sieu inconscient artistic. Sa creacion a començat amb l'imatge d'una onda de mar. Una equacion d'entropia visuala foguèt formalizada fisicament, seguida d'una simplificacion e sostraccion d'elements per aconseguir un efièch de rai X. A travèrs aquesta perspectiva unica e intima, Marta Moretto representa un bestiari unic. Aquestas formas representadas son entendudas coma manifestacions d'arquetips primordials, emergent dirèctament de l'inconscient collectiu jungian.

About the A' Design Award d'Aur

Waves Entropy Art Digital a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Waves Entropy Art Digital siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Waves Entropy Art Digital crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Press Kit

Unique Properties
Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a visual equation entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the entropia in the process of creation takes place in different forms. Art as a game and socializing element.
Dimensions & Packaging
Printing on plexiglas: L 100 cm H 70cm 0,3 cm
Tags
Waves, Entropy, Clean Energy, Renewable energy, Digital Art
Production Technology
Printing on plexiglas, textile printing, printing on paper, production of carpets, embroideries, jewelry necklaces, Necklaces and Pendants, lamps burano, Plexiglas chandelier. Suitable materials: paper, cloth, Plexiglas, glass, precious stones, led, glitter, colored beads,
Design Challenge
I'd like to enrich my project declining it in other areas such fashion accessories, design, Jewelry, lamps and furniture design
Research
The use of ambiguous interpretation of drawings to assess the personality of an individual is an idea that dates back to Leonardo da Vinci and Botticelli. The interpretation of inkblots was part of a late nineteenth century game. Rorschach was the first systematic approach of this type. According to Jung, our body itself bears the traces of archaic inheritance as our aquatic heritage. The unconscious contains all the potential of life, and is the source of energy, the reservoir of power from which we derive our daily energy and contains the material of our existence.
Inspiration
The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth.
Project Duration
The project started december 2013 in Genoa, seamlessly, and has been exhibited in the Arte Fiera Genova, 2013, Published in the Catalogue. SeeMeTakeover 2014 - 24 luglio 2014. 25-story-tall billboard in Times Square. See.Me Exhibition, Broadway New York
RomArt, 2015 Roma: 15, 18 Maggio 2015. Published in the Catalogue. HEARTEARTH - AV - VIDEO A Konvent - Barcellona -2015
HEARTEARTH festival - Berlino - Milano, Luglio - Settembre - 2016
Operation Flow
we play? what do you see? Art as a game, it stimulates the imagination, favors the sociality.
Patents
marta moretto 2013
Image Credits
marta moretto

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