Hybrid Beauty Colleccion de Mòda Feminina per Moon Chang

Lo dissènh Hybrid Beauty Colleccion de Mòda Feminina per Moon Chang es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Mòda.

AurMòda· 2020

Hybrid Beauty Colleccion de Mòda Feminina

per Moon Chang

Client : Moon Chang Design Studio

Laureat del A' Design Award d'Aur dins la Categoria Mòda

179,127

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Colors

Lo Concèpte

A prepaus de Hybrid Beauty Colleccion de Mòda Feminina

Lo dissènh de la colleccion Hybrid Beauty consista a utilizar la gràcia coma mecanisme de sobrevivéncia. Los elements gràcioses identificats son los ribans, los volants e las flors, e son recreats per de tecnicas tradicionalas de chapelariá e d'alta costura. Aquò recrea las tecnicas anciaras d'alta costura dins un hibrid modèrn, qu'es romantic, fosc, mas tanben eternèl. Lo procès entièr de concepcion de Hybrid Beauty promoç la sostenibilitat per crear de dissènhs intemporàls.

La Reconoissença

A prepaus del A' Design Award d'Aur

Hybrid Beauty Colleccion de Mòda Feminina a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Hybrid Beauty Colleccion de Mòda Feminina siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Hybrid Beauty Colleccion de Mòda Feminina crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
Dimensions e Embalatge: The whole collection is 8 looks womenswear, size 4.
Etiquetas: modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
Tecnologia de Produccion: The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
Desaffo de Dissènh: The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
Recèrca: While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
Inspiracion: Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
Durada del Projècte: Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
Flux Operacional: The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
Brevets: Copyright to Moon Chang
Membres de l'Equipa: Designer: Moon Chang
Creative Director: Moon Chang
Crèdits d'Imatges: Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise