Camel Robot Òbra d'Art Digitala by Edu Torres

Camel Robot Òbra d'Art Digitala by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Aur in Infografia Competition Category.

AurInfografia· 2020

Camel Robot Òbra d'Art Digitala

by Edu Torres

Client: Camel

A' Design Award d'Aur Winner in Infografia Category

73,150
Verified Award Winner
Verify Award Status for #90633

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Camel Robot Òbra d'Art Digitala

Camel Robot es una òbra d'art digitala que reïnterprèta un logotip de marca coma un animal robotic. L'imatge foguèt bastit coma un modèl tridimensional e rendut en nauta resolucion per l'estampatge e per l'afichatge dins d'espacis d'exposicion e de burèus. Las referéncias foguèron tiradas de la maquinariá industriala, de la robotica e de la sciéncia-ficcion. Lo còs es en partida dobèrt, de tal biais que los cables intèrnes e l'alimentacion demòran visibles. Una paleta neutra de blau e de tons escurs manten l'atencion sus la silueta principala. Lo nivèl de detalh es equilibrat per demorar versemblable e de bon legir.

The Recognition

About the A' Design Award d'Aur

Camel Robot Òbra d'Art Digitala a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Camel Robot Òbra d'Art Digitala siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Camel Robot Òbra d'Art Digitala crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.