A Valley In The City Centre d'Experiéncia de Marketing by Song Han

A Valley In The City Centre d'Experiéncia de Marketing by Song Han is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Interior Competition Category.

ArgentInterior· 2020

A Valley In The City Centre d'Experiéncia de Marketing

by Song Han

Client: Shenzhen Horizon Space Design Co., Ltd

A' Design Award d'Argent Winner in Interior Category

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Verified Award Winner

Verify Award Status for #90964

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The Design

About A Valley In The City Centre d'Experiéncia de Marketing

A Valley In The City es un centre d'experiéncia de marketing que son interior s'inspira dels tucs, dels barrancs e dels rius de la província de Guangdong. De formas bionicas creèn un decòr modèrne e minimalista, amb un barranc amagat dins lo païsatge urban. Lo barranc e las casas embarradas son envolopats de placas d'alumini perforat blanc, que balhan a l'espaci un perfil de capas variablas. D'aberturas de fenèstras son escampilhadas al long de las parets per enquadrar de vistas al long del percors. Una òbra d'art d'installacion en bambó facha per d'eiretièrs de l'artesanat tradicional s'espandís sus environ 300 mètres a travèrs l'espaci.

The Recognition

About the A' Design Award d'Argent

A Valley In The City Centre d'Experiéncia de Marketing a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que A Valley In The City Centre d'Experiéncia de Marketing siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. A Valley In The City Centre d'Experiéncia de Marketing es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Dimensions & Packaging: Installation artwork named Murmuring Zephyr,The length is about 300 meters.
Tags: Urban Ravines,Murmuring Zephyr，Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd，Song Han ,
Production Technology: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape.
Design Challenge: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
Research: The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Inspiration: The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
Project Duration: The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
Operation Flow: The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
Team Members: Shenzhen Horizon Space Design Co., Ltd.
Song Han
Image Credits: Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.