Seotun Saram Interfàcia d'Aplicacion Mobila by Donggyun Kang

Seotun Saram Interfàcia d'Aplicacion Mobila by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fèrre in Mobil Competition Category.

FèrreMobil· 2020

Seotun Saram Interfàcia d'Aplicacion Mobila

by Donggyun Kang

Client: Seotun Saram

A' Design Award de Fèrre Winner in Mobil Category

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Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Interfàcia d'Aplicacion Mobila

Seotun Saram es una interfàcia d'aplicacion mobila que met en relacion las personas que cercan un acompanhament psicologic amb de conselhièrs professionals qualificats. Lo nom fa referéncia a qualqu'un qu'es pas encara abil, e lo servici seguís l'idèa que cadun comença maladroitament. Un conte de fadas explica lo processus d'acompanhament d'un biais simple per als usatgièrs pas familiarizats amb aquesta practica. Dos personatges apareisson dins l'istòria: Seotun, un consultant errant, e Gobukki, un conselhièr lent mas fisable. De texturas de papièr cauds, de tons blau marina de cèl nocturn e d'icònas dessenhadas a la man modelan l'identitat visuala.

The Recognition

About the A' Design Award de Fèrre

Seotun Saram Interfàcia d'Aplicacion Mobila a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Seotun Saram Interfàcia d'Aplicacion Mobila siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Seotun Saram Interfàcia d'Aplicacion Mobila merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim