Masstone Concepcion Interiora de Botiga de Moda by SpActrum

Masstone Concepcion Interiora de Botiga de Moda by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Interior Competition Category.

BronzeInterior· 2021

Masstone Concepcion Interiora de Botiga de Moda

by SpActrum

Client: SpActrum

A' Design Award de Bronze Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Masstone Concepcion Interiora de Botiga de Moda

Tèxte del Libre : Masstone es una concepcion interiora de botiga de moda a Taiyuan, en China. La botiga s'espandís sus 520 mètres carrats sus doas etapas e es agençada coma un jardin interior. Un grand pendís doç mena fins a l'entrada, e una rampa se raca a una plataforma superiora. Tres escalièrs corts apondon encara d'autres camins. Rampas, plataformas e escalas sostenon los desfilats de mòda, l'ensag de vestits, la venda e l'usatge de leser. Los materials inclusan de plancas d'aluminium anodizat, del GRG, del terrazzo e una estructura d'acièr. Un mur vegetal amb arrosatge automatic amoleís la geometria. L'estructura de bèton demòra vista.

The Recognition

About the A' Design Award de Bronze

Masstone Concepcion Interiora de Botiga de Moda a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Masstone Concepcion Interiora de Botiga de Moda siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Masstone Concepcion Interiora de Botiga de Moda satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan