Fèrre Web · 2020

Amsalem Leisure Site web

by Dana Freud

A' Design Award de Fèrre 2020 in Web
CLIENT: Dana Freud
Estimated Number of Design Views: 10,758
Verification code 8A45C24490 · Verify this award

Visit Site View at A' Design Award Press Release

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About Amsalem Leisure Site web

Amsalem Leisure es un site web de viatges responsiu, creat per organizar de vacanças. Lo sistèma de reservacion permet als utilizaires de reservar de vòls, d'ostalariá, de servicis de location de veturas e d'atraccions vesinas. Una granda barra de recèrca amb una tipografia distinta e d'illustracions personalizadas transforma un element foncional en un element de design central. Una navegacion facetada e un filtratge dinamic ajudan los visitaires a localizar e explorar rapidament de destinacions d'esbargiment. De fotografias seleccionadas amb un illuminacion cauda crean una atmosfèra acuèlhenta. La disposicion s'ajusta automaticament a cada talha d'ecran e dispositiu.

About the A' Design Award de Fèrre

Amsalem Leisure Site web a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Amsalem Leisure Site web siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Amsalem Leisure Site web merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Press Kit

Unique Properties: Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
Dimensions & Packaging: The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
Tags: tourism design, UI, UX, website design, vacation
Production Technology: The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
Design Challenge: The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
Research: Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
Inspiration: The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
Project Duration: The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
Operation Flow: The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.