Heytea Lab Shenzhen OCT Harbor Disseny d'Interior de Comèrç per Uno Chan

Lo dissènh Heytea Lab Shenzhen OCT Harbor Disseny d'Interior de Comèrç per Uno Chan es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Interior.

AurInterior· 2020

Heytea Lab Shenzhen OCT Harbor Disseny d'Interior de Comèrç

per Uno Chan

Client : TOMO Interior Design Firm

Laureat del A' Design Award d'Aur dins la Categoria Interior

21,538

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Lo Concèpte

A prepaus de Heytea Lab Shenzhen OCT Harbor Disseny d'Interior de Comèrç

Heytea Lab Shenzhen OCT Harbor es un disseny d'interior de comèrç per la botiga emblemà d'una marca de tè. L'espaci cobrís 1300 mètres carrats e es devesit en cinc laboratòris tematics. Lo laboratòri periferic, lo laboratòri de fabricacion de glaç, lo laboratòri de dessèrts e lo laboratòri d'illustracion son plaçats al primièr nivèl, e lo laboratòri dels apassionats del tè es plaçat al segond nivèl. Un escalièr geometric religa los dos nivèls e forma lo centre visual de l'interior. De bendas luminosas e de filmes de lutz son incrustats dins lo plafon e las grasilhas metallicas. De fuèlhas d'escuma d'alumini sus las parets lateralas contrastan amb lo metal brossat satinat.

La Reconoissença

A prepaus del A' Design Award d'Aur

Heytea Lab Shenzhen OCT Harbor Disseny d'Interior de Comèrç a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Heytea Lab Shenzhen OCT Harbor Disseny d'Interior de Comèrç siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Heytea Lab Shenzhen OCT Harbor Disseny d'Interior de Comèrç crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions e Embalatge: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Etiquetas: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Tecnologia de Produccion: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Desaffo de Dissènh: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Recèrca: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiracion: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Durada del Projècte: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Flux Operacional: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Brevets: Copyrights belong to Uno Chan, 2019.
Membres de l'Equipa: Uno Chan
Fei Xiao
Crèdits d'Imatges: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.