Project Yellow Concepcion d'IP Visuala by Yu Chen

Project Yellow Concepcion d'IP Visuala by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Infografia Competition Category.

ArgentInfografia· 2020

Project Yellow Concepcion d'IP Visuala

by Yu Chen

Client: Hubei University of Technology

A' Design Award d'Argent Winner in Infografia Category

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Verified Award Winner

Verify Award Status for #98998

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Colors

The Design

About Project Yellow Concepcion d'IP Visuala

Project Yellow es un projècte artistic complet que bastís lo concèpte visual de Tot es Jaune. Segon la vision clau, d'afichatges exteriors de granda talha seràn realizats dins divèrsas ciutats, e simultaneament, una seria de derivats culturals e creatius seràn produsits. En tant que PI visuala, Project Yellow dispausa d'una imatge visuala captivanta e d'un esquèma de colors energetic que forman una vision clau unificada, çò que lo rend inoblidable. Adaptat a la promocion a granda escala en linha e fòra linha, e a la produccion de derivats visuals, es un projècte de concepcion unic.

The Recognition

About the A' Design Award d'Argent

Project Yellow Concepcion d'IP Visuala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Project Yellow Concepcion d'IP Visuala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Project Yellow Concepcion d'IP Visuala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen