The Mix Land Bstiga de Streetwear by Yuan Lijun

The Mix Land Bstiga de Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Interior Competition Category.

BronzeInterior· 2020

The Mix Land Bstiga de Streetwear

by Yuan Lijun

Client: Xianxiang Design

A' Design Award de Bronze Winner in Interior Category

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Verified Award Winner

Verify Award Status for #99894

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Colors

The Design

About The Mix Land Bstiga de Streetwear

Tèxte del libre : The Mix Land es una bstiga de streetwear a Hangzhou, en China. Lo concèpte de design pren coma punt de partida l'imatge d'un laboratòri e aplica la cultura de carrièra a la presentacion interiora. Tres installacions artisticas dinamicas, nomenadas extraccion d'energia, condensacion e taula de decomposicion, combinan son, vision e tocament per crear una experiéncia interactiva. Lo blau neon fòrtament saturat, las fenèstras e las pòrtas coloradas e los ecrans numerics formant los accents visuals principals. Las installacions d'exposicion pòdon èsser reorganizadas dins l'espaci dobèrt, çò que permet a la bstiga de s'adaptar tant a las necessitats comercialas coma experiencialas.

The Recognition

About the A' Design Award de Bronze

The Mix Land Bstiga de Streetwear a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que The Mix Land Bstiga de Streetwear siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. The Mix Land Bstiga de Streetwear satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019