AgoraFloreasca UrbanTheory Centre Urban de Recréacion per Helen Brasinika

Lo dissènh AgoraFloreasca UrbanTheory Centre Urban de Recréacion per Helen Brasinika es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Ostalariá.

AurOstalariá· 2020

AgoraFloreasca UrbanTheory Centre Urban de Recréacion

per Helen Brasinika

Client : BllendDesign & Research Office

Laureat del A' Design Award d'Aur dins la Categoria Ostalariá

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Lo Concèpte

A prepaus de AgoraFloreasca UrbanTheory Centre Urban de Recréacion

Lo projècte concernís lo designh d'interior, de païsatge e d'esclairatge dels espacis comunals d'un nòu centre comercial de pichona escala destinat als servicis de leisir. L'objectiu èra de crear, per lo designh espacial, una atmosfèra relassada al còr meteis de Bocarèst. Un punt de retroba acuelhent, d'aut nivèl e experiencial, per tal que poguèsse devenir una destinacion basada sus la comunitat e un fornidor d'experiéncias. La prepausa se focalizèt sus lo Designh Basat sus la Recèrca, la metodologia de designh de las Ciutats del Futur e las Practicas de Gestion de las Aigas Pluvialas, amb l'objectiu d'establir un lòc urban sostenible que poguèsse èsser adoptat per totes.

La Reconoissença

A prepaus del A' Design Award d'Aur

AgoraFloreasca UrbanTheory Centre Urban de Recréacion a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que AgoraFloreasca UrbanTheory Centre Urban de Recréacion siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. AgoraFloreasca UrbanTheory Centre Urban de Recréacion crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Dimensions e Embalatge: The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
Etiquetas: Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Tecnologia de Produccion: Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Desaffo de Dissènh: Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Recèrca: Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Inspiracion: The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Durada del Projècte: Concept Design June 2018, delivery of the project December 2018.
Flux Operacional: The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Membres de l'Equipa: BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions
Crèdits d'Imatges: Arthur Zinz Photography