Jianlibao Wepop ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ପାନୀୟ ପ୍ୟାକେଜିଂ by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ରୌପ୍ୟପ୍ୟାକେଜିଂ· 2020
Jianlibao Wepop ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ପାନୀୟ ପ୍ୟାକେଜିଂ
by Tiger Pan
Client: Jianlibao
A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
- 34,636
- Verified Award Winner
- Verify Award Status for #101162
The Design
About Jianlibao Wepop ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ପାନୀୟ ପ୍ୟାକେଜିଂ
Wepop ହେଉଛି ଏକ ଚିନି-ମୁକ୍ତ ଫଳ-ସୁବାସିତ ସ୍ପାର୍କଲିଂ ୱାଟର ପାଇଁ ଡିଜାଇନ୍ କରାଯାଇଥିବା ପ୍ୟାକେଜିଂ। PET ବୋତଲଟିର ଏକ ସରଳ ଆକୃତି ରହିଛି ଯାହା ଉପର ଆଡକୁ ଅଧିକ ସଙ୍କୀର୍ଣ୍ଣ ହୋଇଯାଏ। ଏକ ସିଲ୍କ-ସ୍କ୍ରିନ୍ ମ୍ୟାଟ୍ ଫିଲ୍ମ ପୃଷ୍ଠକୁ ଏକ ସ୍ଥିର ଗ୍ରିପ୍ ଏବଂ କୋମଳ ଅନୁଭୂତି ପ୍ରଦାନ କରେ। ଟାଇପଫେସ୍ ଏକ ପିକ୍ସେଲ୍ ପ୍ରଭାବ ବ୍ୟବହାର କରେ, ଏବଂ ପ୍ରତ୍ୟେକ ଅକ୍ଷରକୁ ପୃଥକ ଷ୍ଟ୍ରୋକ୍ ରେ ବିଭକ୍ତ କରାଯାଏ ଯାହା ବିଲଡିଂ ବ୍ଲକ୍ ଭାବରେ କାର୍ଯ୍ୟ କରେ। ଫଳଗୁଡ଼ିକୁ ଏକ ପପ୍ ଆର୍ଟ ଶୈଳୀରେ ଚିତ୍ରିତ କରାଯାଇଛି, ଉଚ୍ଚ ବିଶୁଦ୍ଧତାର ବିପରୀତ ରଙ୍ଗ ଚାରୋଟି ସ୍ୱାଦକୁ ଚିହ୍ନଟ କରେ। ଏହି ପ୍ୟାକେଜିଂର ଉଦ୍ଦେଶ୍ୟ ହେଉଛି ଯୁବ ଗ୍ରାହକମାନଙ୍କ ନିକଟରେ ଏକ ସ୍ୱାସ୍ଥ୍ୟକର ପାନୀୟ ଉପସ୍ଥାପନ କରିବା।
The Recognition
About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର
Jianlibao Wepop ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ପାନୀୟ ପ୍ୟାକେଜିଂ A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Jianlibao Wepop ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ପାନୀୟ ପ୍ୟାକେଜିଂ ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Jianlibao Wepop ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ପାନୀୟ ପ୍ୟାକେଜିଂ ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
- Dimensions & Packaging
- Diameter 67.5mm
Height 213mm - Tags
- fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
- Production Technology
- The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
- Research
- Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
- Inspiration
- The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
- Operation Flow
- Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Team Members
- Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
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