2019 Admissions Welcome Package DGUT ଛାତ୍ର ସ୍ୱାଗତ ଉପହାର ବାକ୍ସ by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ବ୍ରୋଞ୍ଜପ୍ୟାକେଜିଂ· 2021
2019 Admissions Welcome Package DGUT ଛାତ୍ର ସ୍ୱାଗତ ଉପହାର ବାକ୍ସ
by Ruikang Xie
Client: Xiexie Design
A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
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- Verified Award Winner
- Verify Award Status for #102057
The Design
About 2019 Admissions Welcome Package DGUT ଛାତ୍ର ସ୍ୱାଗତ ଉପହାର ବାକ୍ସ
2019 ଭର୍ତ୍ତି ସ୍ୱାଗତ ପ୍ୟାକେଜଟି ଚୀନର ଡଙ୍ଗକୁआନ ସହରର ନୂତନ ବିଶ୍ୱବିଦ୍ୟାଳୟ ଛାତ୍ରମାନଙ୍କ ପାଇଁ ପ୍ରସ୍ତୁତ କରାଯାଇଥିବା ଏକ ଉପହାର ବାକ୍ସ। ଏହି ଡିଜାଇନ୍ ପ୍ରାକୃତିକ ବୃଦ୍ଧିକୁ ଆଧାର କରି ତିଆରି ହୋଇଥିବା ଏକ ତିନି ବର୍ଷର ଭିଜୁଆଲ୍ ସିରିଜ୍କୁ ସମ୍ପୂର୍ଣ୍ଣ କରେ, ଯାହା ବୀଜ ବୁଣିବା ଓ ଫୁଲ ଫୁଟିବାଠାରୁ ଆରମ୍ଭ ହୋଇ ଫଳ ଧରିବା ପର୍ଯ୍ୟନ୍ତ ଆଗେଇଥାଏ। ଲାଲ୍ ରଙ୍ଗର ଲିଙ୍ଗନାନ ଲିଚୀକୁ ମୂଳ ପ୍ୟାଟର୍ନ ଭାବେ ବ୍ୟବହାର କରାଯାଇଛି, ଏବଂ ବାକ୍ସ ଖୋଲିବା ପାର୍ଶ୍ୱରେ ଏକ ଫମ୍ପା ଲିଚୀ ଆକୃତିରେ ଡାଇ-କଟ୍ କରାଯାଇଛି। ଏକ କାଠ ପୋଷ୍ଟକାର୍ଡକୁ ଲେଜର ଏନଗ୍ରେଭ୍ କରାଯାଇଛି ଯାହା ଏକ ତ୍ରିମାତ୍ରିକ ଲିଚୀ ପେଣ୍ଡାଣ୍ଟରେ ଫୋଲ୍ଡ କରାଯାଇପାରେ। ବାକ୍ସ ମଧ୍ୟରେ ଚିଠି, ଏକ କାନଭାସ ବ୍ୟାଗ, ସ୍ଥାନୀୟ ବିପ୍ଳବୀ ସ୍ଥଳଗୁଡ଼ିକର ମାନଚିତ୍ର, ବ୍ୟାଜ୍, ଷ୍ଟିକର ଏବଂ ପାସ୍ ରହିଛି।
The Recognition
About the A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର
2019 Admissions Welcome Package DGUT ଛାତ୍ର ସ୍ୱାଗତ ଉପହାର ବାକ୍ସ A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାରର ବିଜେତା, ସୃଜନଶୀଳତା, ଚାତୁର୍ଯ୍ୟ ଓ ବୁଦ୍ଧିମତ୍ତା ଦ୍ୱାରା ଉଲ୍ଲେଖନୀୟ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ବ୍ରୋଞ୍ଜ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ବିସ୍ତୃତ ଅଭିଜ୍ଞତା, କଳ୍ପନା ଓ ଉଦ୍ଭାବନୀ ଶକ୍ତିକୁ ପ୍ରମାଣିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ଦକ୍ଷ ଓ ଆଶ୍ଚର୍ଯ୍ୟଜନକ ଭାବେ ସୃଜନାତ୍ମକ ବସ୍ତୁ। 2019 Admissions Welcome Package DGUT ଛାତ୍ର ସ୍ୱାଗତ ଉପହାର ବାକ୍ସ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ବସ୍ତୁ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ନବସୃଜନଶୀଳ। A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାରେ ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଖୁଣ୍ଟିନାଟି ପ୍ରତି ଧ୍ୟାନ ପାଇଁ ଉତ୍କୃଷ୍ଟ। 2019 Admissions Welcome Package DGUT ଛାତ୍ର ସ୍ୱାଗତ ଉପହାର ବାକ୍ସ ଆବଶ୍ୟକତାକୁ ସୁନ୍ଦର ଭାବେ ପୂରଣ କରେ, ଇଚ୍ଛାକୁ ସ୍ପର୍ଶ କରେ, ଅନୁଭୂତିକୁ ମୋହିତ କରେ ଏବଂ କୌତୂହଳକୁ ଆକର୍ଷିତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- Tags
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
- Production Technology
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- Design Challenge
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- Research
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- Inspiration
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- Project Duration
- Started in July 2019, completed in September, completed in Dongguan, China
- Operation Flow
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- Image Credits
- Image #1-5 Zhang Jingwen
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