Listening to Transparency ପ୍ରଦର୍ଶନୀ ଭିଜୁଆଲ ଆଇଡେଣ୍ଟିଟି

Press Kit

Unique Properties

In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.

Dimensions & Packaging

210mmX145mm

Tags

Image design, Invitation, book design, poster design, tickets design, layout

Production Technology

This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.

Design Challenge

The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.

Research

The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.

Inspiration

The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.

Project Duration

The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017

Operation Flow

It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.