Flavour Funhouse ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ଭୂତଳ ସପିଂ ମଲ୍ by K11 Musea is a highly esteemed winner of the very prestigious 2020 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ଅଭ୍ୟନ୍ତରୀଣ ସ୍ଥାନ ଏବଂ ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ୍ Competition Category.
ରୌପ୍ୟଅଭ୍ୟନ୍ତରୀଣ· 2020
Flavour Funhouse ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ଭୂତଳ ସପିଂ ମଲ୍
by K11 Musea
Client: New World Development Company Limited
A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ଅଭ୍ୟନ୍ତରୀଣ Category
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- Verified Award Winner
- Verify Award Status for #103104
The Design
About Flavour Funhouse ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ଭୂତଳ ସପିଂ ମଲ୍
ଫ୍ଲେଭର ଫନ୍ହାଉସ୍ ହେଉଛି ହଂକଂରେ ଥିବା ଏକ ଭୂତଳ ସପିଂ ମଲ୍ର ଅନ୍ତର୍ଭାଗ। ଏହି ଡିଜାଇନ୍ ଊନବିଂଶ ଶତାବ୍ଦୀର ଲୌହ ଏବଂ କାଚ ଗାଲେରିଆ ସ୍ଥାପତ୍ୟରୁ ପ୍ରେରଣା ନେଇଛି। ଧାତବ ଏବଂ କାଚର ଦୋକାନ ସମ୍ମୁଖ ଭାଗ ଏବଂ କଳା ଗ୍ରିଡ୍ ସ୍ଲାଇଡିଂ ଦ୍ୱାର ସମଗ୍ର ପରିବେଶକୁ ଏକ ସମରୂପ ଏବଂ କାଳାତୀତ ଆବହ ପ୍ରଦାନ କରେ। ଏକ ଧାତବ ଗ୍ରିଡ୍ ସହିତ ଏକ ଉଚ୍ଚ କଳା ଧାତବ ଛାତ ଆଲୋକ ଏବଂ ସଜାବଟ ଧାରଣ କରେ ଏବଂ ବେସମେଣ୍ଟର ପୂର୍ଣ୍ଣ ଉଚ୍ଚତା ବଜାୟ ରଖେ। ଷଡ୍ଭୁଜାକୃତି ସମେତ ତିନି ପ୍ରକାରର ଫ୍ଲୋର ଟାଇଲ୍ ବିଭିନ୍ନ ଅଞ୍ଚଳକୁ ଚିହ୍ନିତ କରେ। ଏକ ଫୁଡ୍ କୋର୍ଟ ବିଭିନ୍ନ ଗୋଷ୍ଠୀ ପାଇଁ ବାର୍ କାଉଣ୍ଟର, ଛୋଟ ଟେବୁଲ ଏବଂ ଏକ ଲମ୍ବା କାଠ ଟେବୁଲ ପ୍ରଦାନ କରେ। ସମସାମୟିକ କଳାକୁ ମଧ୍ୟ ସ୍ଥାନ ଦିଆଯାଇଛି।
The Recognition
About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର
Flavour Funhouse ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ଭୂତଳ ସପିଂ ମଲ୍ A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Flavour Funhouse ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ଭୂତଳ ସପିଂ ମଲ୍ ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Flavour Funhouse ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ଭୂତଳ ସପିଂ ମଲ୍ ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
- Dimensions & Packaging
- Total floor area is 0.8m sqft
- Tags
- Victoria Dockside, K11 Musea, car park design, retail, art, art mall
- Production Technology
- Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
- Design Challenge
- Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
- Research
- K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
- Inspiration
- Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
- Project Duration
- The project started in 2016 and finished in August 2019 in Hong Kong.
- Operation Flow
- The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
- Team Members
- Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
- Image Credits
- Edmon Leong
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