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Yongqing Fang Grand Theater Renovation ପ୍ରଦର୍ଶନୀ ସ୍ଥାନ ଆଭ୍ୟନ୍ତରୀଣ ଡିଜାଇନ by MAG studio

Yongqing Fang Grand Theater Renovation ପ୍ରଦର୍ଶନୀ ସ୍ଥାନ ଆଭ୍ୟନ୍ତରୀଣ ଡିଜାଇନ by MAG studio is a highly esteemed winner of the very prestigious 2020 A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର in ଅଭ୍ୟନ୍ତରୀଣ ସ୍ଥାନ ଏବଂ ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ୍ Competition Category.


ସୁବର୍ଣ୍ଣଅଭ୍ୟନ୍ତରୀଣ· 2020

Yongqing Fang Grand Theater Renovation ପ୍ରଦର୍ଶନୀ ସ୍ଥାନ ଆଭ୍ୟନ୍ତରୀଣ ଡିଜାଇନ

by MAG studio

Client: MAG studio

A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର Winner in ଅଭ୍ୟନ୍ତରୀଣ Category

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The Design

About Yongqing Fang Grand Theater Renovation ପ୍ରଦର୍ଶନୀ ସ୍ଥାନ ଆଭ୍ୟନ୍ତରୀଣ ଡିଜାଇନ

ୟୋଙ୍ଗଚିଙ୍ଗ ଫାଙ୍ଗ ଗ୍ରାଣ୍ଡ ଥିଏଟର ପୁନରୁଦ୍ଧାର ହେଉଛି ଗୁଆଙ୍ଗଝୌରେ ଏକ ପ୍ରଦର୍ଶନୀ ଏବଂ ନିବେଶ ପ୍ରୋତ୍ସାହନ କେନ୍ଦ୍ର ପାଇଁ ଏକ ଆଭ୍ୟନ୍ତରୀଣ ଡିଜାଇନ। ଏହି ଥିଏଟର ଏନ୍‌ନିଙ୍ଗ ରୋଡ୍‌ରେ ଥିବା ୟୋଙ୍ଗଚିଙ୍ଗ ଫାଙ୍ଗର ଏକ ଲ୍ୟାଣ୍ଡମାର୍କ, ଯାହା ଏକ ପୁନରୁଦ୍ଧାର ହୋଇଥିବା ପୁରୁଣା ରାସ୍ତା ଏବଂ ପାରମ୍ପରିକ ପ୍ରସିଦ୍ଧ ବ୍ରାଣ୍ଡ ଓ ପର୍ଯ୍ୟଟନ ପାଇଁ ଜଣାଶୁଣା। ଏହି ଡିଜାଇନ ପୁରୁଣା ଏବଂ ନୂତନ ଉପାଦାନଗୁଡ଼ିକ ମଧ୍ୟରେ ବିପରୀତତା ସୃଷ୍ଟି କରେ। ବାକ୍ସ ଆକୃତିର ଭଲ୍ୟୁମଗୁଡ଼ିକ ୩୩୪ ବର୍ଗମିଟରର ଅନିୟମିତ ସ୍ଥାନକୁ ସୁସଂଗଠିତ କରେ। ତଳ ମହଲାରେ ପ୍ରକଳ୍ପ ପ୍ରଦର୍ଶନୀ ରହିଛି, ଯେତେବେଳେ ଉପର ମହଲା ଆଲୋଚନା ପାଇଁ ବ୍ୟବହୃତ ହୁଏ। ସାମଗ୍ରୀଗୁଡ଼ିକ ମଧ୍ୟରେ କାଠ ଭିନିୟର, ଧଳା ରଙ୍ଗ, କଳା ଆଲୁମିନିୟମ ପ୍ୟାନେଲ ଏବଂ ଧୂସର ଟାଇଲ ଅନ୍ତର୍ଭୁକ୍ତ। ଫ୍ରୋଷ୍ଟେଡ୍ ଷ୍ଟିଲ ଏବଂ କାଚ କବାଟଗୁଡ଼ିକ ଆଭ୍ୟନ୍ତରୀଣ ସ୍ଥାନ ଏବଂ ରାସ୍ତାକୁ ସଂଯୋଗ କରେ।

The Recognition

About the A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର

Yongqing Fang Grand Theater Renovation ପ୍ରଦର୍ଶନୀ ସ୍ଥାନ ଆଭ୍ୟନ୍ତରୀଣ ଡିଜାଇନ A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାରର ବିଜେତା, ପ୍ରଥମ ଶ୍ରେଣୀର, ଅଦ୍ଭୁତ ଓ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ସୁବର୍ଣ୍ଣ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ପ୍ରତିଭା, ଜ୍ଞାନ ଓ ଦକ୍ଷତାକୁ ପ୍ରତିଫଳିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ନବସୃଜନଶୀଳ, ଦୂରଦୃଷ୍ଟିସମ୍ପନ୍ନ ଓ ଜାଜ୍ୱଲ୍ୟମାନ ସୃଷ୍ଟି। Yongqing Fang Grand Theater Renovation ପ୍ରଦର୍ଶନୀ ସ୍ଥାନ ଆଭ୍ୟନ୍ତରୀଣ ଡିଜାଇନ ଏକ ଅତ୍ୟଧିକ ପ୍ରଶଂସିତ, ପ୍ରବଣତା ସ୍ଥାପକ ଓ ସ୍ମାରକୀୟ ଉଦ୍ଭାବନ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଅଭୂତପୂର୍ବ ମୂଲ୍ୟ ପ୍ରଦାନ କରେ। A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଚମତ୍କାର, ସମ୍ମାନିତ ପ୍ରକଳ୍ପ ଯାହା ଅତ୍ୟଧିକ ଲାଭଦାୟକ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Yongqing Fang Grand Theater Renovation ପ୍ରଦର୍ଶନୀ ସ୍ଥାନ ଆଭ୍ୟନ୍ତରୀଣ ଡିଜାଇନ ଇଚ୍ଛାର ତୀବ୍ର ଅନୁଭୂତି ସୃଷ୍ଟି କରେ, ଉତ୍ସାହ ଜାଗ୍ରତ କରେ, ସୃଜନଶୀଳତାକୁ ଉତ୍ସାହିତ କରେ ଏବଂ ଆମକୁ ମୁଗ୍ଧ କରେ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
Dimensions & Packaging
Area: 334 square meters.
Category: Exhibition
Tags
Renovation, old street, revitalize, exhibition, contrast
Production Technology
Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
Design Challenge
There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
Research
Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
Inspiration
The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation.
Project Duration
The project started in September 2019 and finished in November 2019 in Guangzhou.
Operation Flow
There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
Team Members
Chief designer: Jan Mok
Designer: Eric Zhou
Image Credits
Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5

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