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Lvyou Road Jinmao Palace ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବିକ୍ରୟ କେନ୍ଦ୍ର by Zhen Chu

Lvyou Road Jinmao Palace ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବିକ୍ରୟ କେନ୍ଦ୍ର by Zhen Chu is a highly esteemed winner of the very prestigious 2020 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ଅଭ୍ୟନ୍ତରୀଣ ସ୍ଥାନ ଏବଂ ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ୍ Competition Category.


ରୌପ୍ୟଅଭ୍ୟନ୍ତରୀଣ· 2020

Lvyou Road Jinmao Palace ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବିକ୍ରୟ କେନ୍ଦ୍ର

by Zhen Chu

Client: ChuZhen, Jiang Zhengnan

A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ଅଭ୍ୟନ୍ତରୀଣ Category

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Verified Award Winner

Verify Award Status for #104303

Colors

The Design

About Lvyou Road Jinmao Palace ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବିକ୍ରୟ କେନ୍ଦ୍ର

ଲଭୟୁ ରୋଡ୍ ଜିନମାଓ ପ୍ୟାଲେସ୍ ଚୀନର ଜିନାନରେ ଅବସ୍ଥିତ ଏକ ବିକ୍ରୟ କେନ୍ଦ୍ର। ଏହାର ଅନ୍ତରୀଣ ଡିଜାଇନ୍ ବିଦ୍ୟମାନ ସ୍ଥାପତ୍ୟର ଶୈଳୀକୁ ଅବ୍ୟାହତ ରଖେ ଏବଂ ବଡ଼ ପୃଷ୍ଠଗୁଡ଼ିକୁ ଆକାର ଦେବା ପାଇଁ ସରଳ ରେଖା ବ୍ୟବହାର କରେ। ଏକ ଶାନ୍ତ ଏବଂ କାବ୍ୟିକ ବାତାବରଣ ସୃଷ୍ଟି କରିବା ପାଇଁ ପର୍ବତ ଏବଂ ଜଳର ରୂପ ସ୍ଥାନ ଭିତରକୁ ଆଣାଯାଇଛି। ପ୍ରାଚୀନ ଚୀନ ସହରର ପ୍ରାଚୀରର ନମୁନା ଉପରେ ଆଧାରିତ ଇଟା କାନ୍ଥ ଏବଂ ଆଲୋକକୁ ଛାଣୁଥିବା ଝରକାଗୁଡ଼ିକ ଆଲୋକ ଏବଂ ଛାୟାର ଏକ ପାରସ୍ପରିକ କ୍ରିୟା ସୃଷ୍ଟି କରେ। ଶାନ୍ତ ପ୍ରବେଶପଥଗୁଡ଼ିକ ପ୍ରଥମେ ଏକ ସଂଯତ ସ୍ଥାନଗତ ଅନୁଭୂତି ପ୍ରଦାନ କରେ ଏବଂ ପରେ ଅଧିକ ପ୍ରଶସ୍ତ କ୍ଷେତ୍ରକୁ ଖୋଲିଯାଏ, ଦର୍ଶକମାନଙ୍କୁ ଅନ୍ୱେଷଣ କରିବାକୁ ନିମନ୍ତ୍ରଣ କରେ। ଷ୍ଟ୍ରିପ୍ ଇଟାଗୁଡ଼ିକ ହାତ ଦ୍ୱାରା କାନ୍ଥରେ ସ୍ଥିର କରାଯାଇଥିଲା।

The Recognition

About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର

Lvyou Road Jinmao Palace ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବିକ୍ରୟ କେନ୍ଦ୍ର A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Lvyou Road Jinmao Palace ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବିକ୍ରୟ କେନ୍ଦ୍ର ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Lvyou Road Jinmao Palace ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବିକ୍ରୟ କେନ୍ଦ୍ର ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience.With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Dimensions & Packaging
Area: 1500 square meters
Category: Sales
Tags
G-Art, sales center, mountains and water, upscale community, transformation
Production Technology
To ensure perfect effects, strip bricks were fixed onto walls by hand.
Design Challenge
The sales center was transformed from an old building which featured appropriate spatial proportions with low ceiling and large floor area.Based on the expansive plot and large number of visitors, the client requested generous and open spaces.
The challenges were how to optimizethe spatial proportions and raise the storey height by minimum amount of transformation work, and how to create a sense of rhythm and playfulness while ensuring openness and expansiveness of spaces.
Research
The project is situated at Shenwu Village, Jinan City, China. The site is surrounded by mountains, which reminded the designers of rolling mountains and surging water. So they incorporated those natural elements into the interior design, hoping to create an elegant and tranquil ambience. Through exploring theconnection between humanistic landscapeand contemporary spaces from a prudent perspective, the designers created an illusionary "city of mountains and water", waiting people to explore.
Inspiration
The most unique property lies in creation of spatial scenes.
The project explores the connection between humanistic landscapeand contemporary spaces, creates an illusionary "city of mountains and water" for people to explore.
The brick walls that draw on patterns ofancient Chinese city walls, the grilles that generate interplay of light and shadows, together produce a charming and elegant oriental ambience. Such an atmosphere is also highlighted by the floating "boxes" and outdoor landscape.
Project Duration
The project was started in April 2019 and finished in October 2019 in Jinan.
Operation Flow
The project extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Team Members
Chief designer: Zhen Chu
Designer: Kang Liu
Designer: Zhengnan Jiang
Designer: Wanting Wang
Designer: Kun Li
Designer company:G-Art Architecture and Interior Design
Image Credits
Photography: Zhangjiakou Zebra Vision Cultural Communication Co., Ltd

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