Inside Out ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2021 A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର in ଇଭେଣ୍ଟ ଏବଂ ଅନୁଷ୍ଠାନ ଡିଜାଇନ୍ Competition Category.
ବ୍ରୋଞ୍ଜଇଭେଣ୍ଟ· 2021
Inside Out ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ
by Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର Winner in ଇଭେଣ୍ଟ Category
- 26,047
- Verified Award Winner
- Verify Award Status for #106399
The Design
About Inside Out ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ
ଇନସାଇଡ୍ ଆଉଟ୍ ହଙ୍ଗକଙ୍ଗରେ ଅନୁଷ୍ଠିତ ଏକ ତିନି ଦିନିଆ ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ୍ଇନ୍ସ୍ପାୟାର ପାଇଁ ସୃଷ୍ଟି ହୋଇଥିବା ଏକ ଇଭେଣ୍ଟ ଡିଜାଇନ। ଏହି ପରିକଳ୍ପନା ଏକ ଅସ୍ଥାୟୀ କାନ୍ଥ ସଂରଚନାକୁ ଭିତରୁ ବାହାରକୁ ଓଲଟାଇ ଏହାର ସମସ୍ତ ଗଠନ ପ୍ରକ୍ରିୟାକୁ ପ୍ରକାଶ କରିଥାଏ। ଅପ୍ରକ୍ରିୟାକୃତ ପ୍ଲାଏଉଡ୍ ପ୍ୟାନେଲ୍, ସାଧାରଣ ବଜାରରୁ ମିଳୁଥିବା ଫିକ୍ସିଙ୍ଗ୍ ଏବଂ ଭଡ଼ାରେ ନିଆଯାଇଥିବା ସ୍କାଫୋଲ୍ଡିଙ୍ଗ୍ ବ୍ୟବହାର କରି ପ୍ରବେଶ କାନ୍ଥ, ରିସେପସନ୍ କାଉଣ୍ଟର, ଖୋଲା ମଞ୍ଚ, ଦୁଇଟି ଖୋଲା କର୍ମଶାଳା ଏବଂ ସାମୂହିକ ପ୍ରଦର୍ଶନ କ୍ଷେତ୍ର ନିର୍ମାଣ କରାଯାଇଛି। ନିର୍ମାଣ ପୂର୍ବରୁ ସ୍ଥଳଭିତ୍ତିକ ଅପଚୟ କମାଇବା ଏବଂ ସାମଗ୍ରୀକୁ ପୁନଃବ୍ୟବହାର କରିବାର ସୁଯୋଗ ସୃଷ୍ଟି କରିବା ଉଦ୍ଦେଶ୍ୟରେ ଏକ ନିୟମାବଳୀ ପ୍ରସ୍ତୁତ କରାଯାଇଥିଲା। ଏହି ଅସଂସ୍କୃତ ଓ ନିରପେକ୍ଷ ପରିବେଶ ପ୍ରଦର୍ଶିତ ଗ୍ରାଫିକ୍ସ ଏବଂ ଉତ୍ପାଦଗୁଡ଼ିକ ସହିତ ଏକ ସ୍ପଷ୍ଟ ବିପରୀତତା ସୃଷ୍ଟି କରିଥାଏ।
The Recognition
About the A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର
Inside Out ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାରର ବିଜେତା, ସୃଜନଶୀଳତା, ଚାତୁର୍ଯ୍ୟ ଓ ବୁଦ୍ଧିମତ୍ତା ଦ୍ୱାରା ଉଲ୍ଲେଖନୀୟ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ବ୍ରୋଞ୍ଜ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ବିସ୍ତୃତ ଅଭିଜ୍ଞତା, କଳ୍ପନା ଓ ଉଦ୍ଭାବନୀ ଶକ୍ତିକୁ ପ୍ରମାଣିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ଦକ୍ଷ ଓ ଆଶ୍ଚର୍ଯ୍ୟଜନକ ଭାବେ ସୃଜନାତ୍ମକ ବସ୍ତୁ। Inside Out ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ବସ୍ତୁ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ନବସୃଜନଶୀଳ। A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାରେ ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଖୁଣ୍ଟିନାଟି ପ୍ରତି ଧ୍ୟାନ ପାଇଁ ଉତ୍କୃଷ୍ଟ। Inside Out ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ ଆବଶ୍ୟକତାକୁ ସୁନ୍ଦର ଭାବେ ପୂରଣ କରେ, ଇଚ୍ଛାକୁ ସ୍ପର୍ଶ କରେ, ଅନୁଭୂତିକୁ ମୋହିତ କରେ ଏବଂ କୌତୂହଳକୁ ଆକର୍ଷିତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
- Dimensions & Packaging
- The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
- Tags
- DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
- Production Technology
- The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
- Design Challenge
- The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
- Research
- This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
- Inspiration
- Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
- Project Duration
- The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
- Operation Flow
- The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
- Patents
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Team Members
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan - Image Credits
- Hong Kong Trade Development Council
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