La Pause Parisienne ଭିଜୁଆଲ ଆଇଡେଣ୍ଟିଟି

Press Kit

Unique Properties

The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.

Dimensions & Packaging

Menu: 210 mm x 297 mm

Tags

nature, leaves, pause, restaurant, graphic design

Production Technology

Menu

Design Challenge

The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.

Research

It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.

Inspiration

The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.

Project Duration

The project started in April 2019 and finished in June 2019.

Operation Flow

It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.

Patents

Copyright Made for you

Image Credits

Illustrator: Anna Cesa