Display Of Guilin Scenery ଟୁଥପେଷ୍ଟ ପ୍ୟାକେଜିଂ by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award ଲୌହ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ଲୌହପ୍ୟାକେଜିଂ· 2021
Display Of Guilin Scenery ଟୁଥପେଷ୍ଟ ପ୍ୟାକେଜିଂ
Client: Guilin Sanjin Group Co., Ltd.
A' Design Award ଲୌହ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
- 13,623
- Verified Award Winner
- Verify Award Status for #110995
The Design
About Display Of Guilin Scenery ଟୁଥପେଷ୍ଟ ପ୍ୟାକେଜିଂ
ଗୁଇଲିନ ଦୃଶ୍ୟାବଳୀର ପ୍ରଦର୍ଶନ ହେଉଛି ଚୀନର ଗୁଇଲିନ ସହରରେ ଅବସ୍ଥିତ ଏକ ବ୍ରାଣ୍ଡ ପାଇଁ ସୃଷ୍ଟି କରାଯାଇଥିବା ଏକ ଟୁଥପେଷ୍ଟ ପ୍ୟାକେଜ୍। ଏଥିରେ ଦୁଇଟି ସ୍ଥାନୀୟ ଦୃଶ୍ୟ, ଲି ନଦୀ ଏବଂ ଲଙ୍ଗସେଙ୍ଗ ଚାରା-ଖେତ, ପାରମ୍ପାରିକ ଚୀନା ଚିତ୍ରକଳା ଶୈଳୀରେ ଚିତ୍ରିତ ହୋଇଛି, ଯାହା ଉତ୍ପାଦର ଉତ୍ପତ୍ତି ଏବଂ ଏହାର ପ୍ରାକୃତିକ ଚରିତ୍ରକୁ ଦର୍ଶାଏ। ବାହାର ବାକ୍ସଟି ଏକ ମ୍ୟାଟ୍ ଲାମିନେସନ୍ ଏବଂ ସ୍ୱଚ୍ଛ ଅଲ୍ଟ୍ରାଭାୟୋଲେଟ୍ କୋଟିଂ ସହିତ ୩୫୦ ଗ୍ରାମ ଧଳା କାର୍ଡବୋର୍ଡରେ ତିଆରି। ଟ୍ୟୁବ୍ଟି ପ୍ଲାଷ୍ଟିକ୍ ଏବଂ ଆଲୁମିନିୟମ୍ ସ୍ତରକୁ ମିଶ୍ରଣ କରିଥାଏ। କେବଳ କାର୍ଯ୍ୟକାରିତା ଉପରେ ଗୁରୁତ୍ୱ ଦେବା ପରିବର୍ତ୍ତେ, ଏହି ଡିଜାଇନ୍ ଅନେକ ଉପଭୋକ୍ତାଙ୍କ ପାଇଁ ପରିଚିତ ଦୃଶ୍ୟାବଳୀ ସହିତ ଏକ ପରିଚିତ ଦୃଶ୍ୟ ସମ୍ପର୍କ ଗଠନ କରେ।
The Recognition
About the A' Design Award ଲୌହ ପୁରସ୍କାର
Display Of Guilin Scenery ଟୁଥପେଷ୍ଟ ପ୍ୟାକେଜିଂ A' Design Award ଲୌହ ପୁରସ୍କାରର ବିଜେତା, ଭଲ ଭାବେ ଡିଜାଇନ ହୋଇଥିବା ସୃଷ୍ଟିଗୁଡ଼ିକରୁ ଆଶା କରାଯାଉଥିବା ବୃତ୍ତିଗତ ଓ ଶିଳ୍ପଗତ ଆବଶ୍ୟକତା ପୂରଣ କରୁଥିବା ଭଲ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ଲୌହ ବିଜେତାମାନେ ସେମାନଙ୍କ ସୃଷ୍ଟିକର୍ତ୍ତାମାନଙ୍କର ମହାନ ଦକ୍ଷତା, ଉଚ୍ଚ ବିଶେଷଜ୍ଞତା, ବିଶେଷଜ୍ଞ ବୁଝାମଣା ଓ ସୃଜନାତ୍ମକ କ୍ଷମତା ପ୍ରଦର୍ଶନ କରନ୍ତି। Display Of Guilin Scenery ଟୁଥପେଷ୍ଟ ପ୍ୟାକେଜିଂ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ସୃଷ୍ଟି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ବ୍ୟବହାରିକ ଓ ନବସୃଜନଶୀଳ। A' Design Award ଲୌହ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଶିଳ୍ପର ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଜ୍ଞାନ ଓ ପ୍ରତିଭା ସହ ଜଡ଼ିତ ସକ୍ଷମ ବୈଷୟିକ ବୈଶିଷ୍ଟ୍ୟ ଧାରଣ କରେ। Display Of Guilin Scenery ଟୁଥପେଷ୍ଟ ପ୍ୟାକେଜିଂ ଏହାର ଯତ୍ନଶୀଳତା ପାଇଁ ସମ୍ମାନିତ ଏବଂ ବିଶ୍ୱକୁ ଏକ ଉତ୍ତମ ସ୍ଥାନ କରିବାରେ ସାହାଯ୍ୟ କରୁଥିବା ଜୀବନଯାପନ ମାନର ଉନ୍ନତି ପ୍ରଦାନ କରିବା ପାଇଁ ଡିଜାଇନ କରାଯାଇଛି।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
- Dimensions & Packaging
- Outer box,45mm*35mm*190mm
tube,94mm*146mm - Tags
- Emotional resonance, uniqueness, product origin, Guilin scenery
- Production Technology
- Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX - Design Challenge
- Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
- Research
- Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
- Inspiration
- The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery. - Project Duration
- April 22, 2020 to May 12, 2020.
- Operation Flow
- Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.
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