Chinese Zodiac ଟାଇପୋଗ୍ରାଫି by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 A' Design Award ଲୌହ ପୁରସ୍କାର in ଗ୍ରାଫିକ୍ସ, ଚିତ୍ରାଙ୍କନ ଏବଂ ଦୃଶ୍ୟ ଯୋଗାଯୋଗ ଡିଜାଇନ୍ Competition Category.
ଲୌହଗ୍ରାଫିକ୍· 2021
Chinese Zodiac ଟାଇପୋଗ୍ରାଫି
by Mengyu Cao
Client: YiQi Hanzi
A' Design Award ଲୌହ ପୁରସ୍କାର Winner in ଗ୍ରାଫିକ୍ Category
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- Verified Award Winner
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The Design
About Chinese Zodiac ଟାଇପୋଗ୍ରାଫି
ଚାଇନିଜ୍ ରାଶି ଟାଇପୋଗ୍ରାଫିରେ 12 ଟି ଅକ୍ଷର ଅନ୍ତର୍ଭୁକ୍ତ | ମୂଷା, ଅକ୍ସ, ଟାଇଗର, ରାବଣ, ଡ୍ରାଗନ୍, ସାପ, ଘୋଡା, ଛେଳି, ମାଙ୍କଡ଼, କୁକୁଡ଼ା, କୁକୁର, ଘୁଷୁରୀ | ଏଥିରେ ଚାଇନିଜ୍ କଲିଗ୍ରାଫି ଏବଂ ଚାଇନାର ପାରମ୍ପାରିକ ୱାଟର ରଙ୍ଗ ଚିତ୍ର ଆଙ୍କିଥାଏ | ଡିଜାଇନ୍ ଚିନ୍ତାଧାରା ସହିତ, ଏହା ମୂଳ କଲିଗ୍ରାଫି ଫର୍ମଗୁଡ଼ିକୁ ଭାଙ୍ଗିଥାଏ ଏବଂ ନିଜ ଭିତରେ ପ୍ରତ୍ୟେକ ଚରିତ୍ରର ଅର୍ଥ ଦେଖାଇବା ପାଇଁ ଏଥିରେ ସୃଜନଶୀଳ ଚିତ୍ର ଆଙ୍କିଥାଏ | ଚାଇନିଜ୍ ଅକ୍ଷର ସବୁବେଳେ ଜଟିଳ ଚିତ୍ର ପରି ଦେଖାଯାଏ ଯେଉଁମାନେ ଚାଇନିଜ୍ ଜାଣନ୍ତି ନାହିଁ | ଏହି ପ୍ରକଳ୍ପର ଉଦ୍ଦେଶ୍ୟ ହେଉଛି ଚାଇନାର ଚରିତ୍ରଗୁଡ଼ିକୁ ଚାଇନାର ସଂସ୍କୃତି ବିସ୍ତାର କରିବା ପାଇଁ ସମସ୍ତଙ୍କୁ ବୁ able ିବା |
The Recognition
About the A' Design Award ଲୌହ ପୁରସ୍କାର
Chinese Zodiac ଟାଇପୋଗ୍ରାଫି A' Design Award ଲୌହ ପୁରସ୍କାରର ବିଜେତା, ଭଲ ଭାବେ ଡିଜାଇନ ହୋଇଥିବା ସୃଷ୍ଟିଗୁଡ଼ିକରୁ ଆଶା କରାଯାଉଥିବା ବୃତ୍ତିଗତ ଓ ଶିଳ୍ପଗତ ଆବଶ୍ୟକତା ପୂରଣ କରୁଥିବା ଭଲ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ଲୌହ ବିଜେତାମାନେ ସେମାନଙ୍କ ସୃଷ୍ଟିକର୍ତ୍ତାମାନଙ୍କର ମହାନ ଦକ୍ଷତା, ଉଚ୍ଚ ବିଶେଷଜ୍ଞତା, ବିଶେଷଜ୍ଞ ବୁଝାମଣା ଓ ସୃଜନାତ୍ମକ କ୍ଷମତା ପ୍ରଦର୍ଶନ କରନ୍ତି। Chinese Zodiac ଟାଇପୋଗ୍ରାଫି ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ସୃଷ୍ଟି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ବ୍ୟବହାରିକ ଓ ନବସୃଜନଶୀଳ। A' Design Award ଲୌହ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଶିଳ୍ପର ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଜ୍ଞାନ ଓ ପ୍ରତିଭା ସହ ଜଡ଼ିତ ସକ୍ଷମ ବୈଷୟିକ ବୈଶିଷ୍ଟ୍ୟ ଧାରଣ କରେ। Chinese Zodiac ଟାଇପୋଗ୍ରାଫି ଏହାର ଯତ୍ନଶୀଳତା ପାଇଁ ସମ୍ମାନିତ ଏବଂ ବିଶ୍ୱକୁ ଏକ ଉତ୍ତମ ସ୍ଥାନ କରିବାରେ ସାହାଯ୍ୟ କରୁଥିବା ଜୀବନଯାପନ ମାନର ଉନ୍ନତି ପ୍ରଦାନ କରିବା ପାଇଁ ଡିଜାଇନ କରାଯାଇଛି।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig. - Dimensions & Packaging
- This typography set can be used as culture posters as I shown with the images.
- Tags
- graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
- Production Technology
- Chinese traditional calligraphy, Chinese traditional watercolor drawing
- Design Challenge
- Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
- Research
- Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
- Inspiration
- At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.
I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters. - Project Duration
- This project started in January 2020 in San Francisco and finished in August.
- Operation Flow
- This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
- Team Members
- Mengyu Cao
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