Dark Horse Wine ୱାଇନ୍ ପ୍ୟାକେଜିଂ by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ରୌପ୍ୟପ୍ୟାକେଜିଂ· 2021
Dark Horse Wine ୱାଇନ୍ ପ୍ୟାକେଜିଂ
Client: E&J Gallo
A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
Verified Award Winner
Verify Award Status for #112024The Design
About Dark Horse Wine ୱାଇନ୍ ପ୍ୟାକେଜିଂ
ଡାର୍କ ହର୍ସ ହେଉଛି ଏକ କ୍ୟାଲିଫର୍ନିଆ ୱାଇନ୍ ବ୍ରାଣ୍ଡ ପାଇଁ ତିଆରି କରାଯାଇଥିବା ଏକ ୱାଇନ୍ ପ୍ୟାକେଜିଂ ଏବଂ ବ୍ରାଣ୍ଡିଂ ଡିଜାଇନ୍। ଏହି ଡିଜାଇନ୍ ଏକ ନମନୀୟ ପ୍ରଣାଳୀ ଉପରେ ଆଧାରିତ ଯାହା ସମ୍ପୂର୍ଣ୍ଣ ପ୍ୟାକେଜିଂ ପୋର୍ଟଫୋଲିଓକୁ ଆଚ୍ଛାଦିତ କରେ ଏବଂ ଭବିଷ୍ୟତ ସଂଯୋଜନ ପାଇଁ ଅନୁମତି ଦିଏ। ଲେବଲ୍ ଗୁଡ଼ିକ ମେଟାଲିକ୍ ଏବଂ ମାଟ୍ ଫିନିସ୍ ରେ ପ୍ରିମିୟମ୍ କାଗଜ ଷ୍ଟକ୍ ଉପରେ ମୁଦ୍ରିତ ହୋଇଥାଏ, ଯାହା ରଙ୍ଗ ଏବଂ ସ୍ୱାଦ ସଙ୍କେତକୁ ବର୍ଦ୍ଧିତ କରେ। ବ୍ରାଣ୍ଡ ଆଇକନ୍ ପ୍ରତ୍ୟେକ ଲେବଲ୍ ର ସାମ୍ନା ଓ କେନ୍ଦ୍ରରେ ସ୍ଥାପିତ କରାଯାଇଛି। ଲେବଲ୍ ର ଲେଆଉଟ୍ ସରଳ, ତେଣୁ ବୋତଲର ବିଷୟବସ୍ତୁ ଏକ ନଜରରେ ବୁଝି ହୁଏ। ଏହାର ଉଦ୍ଦେଶ୍ୟ ହେଉଛି ସେଲ୍ଫ ଉପରେ ଗୁଣବତ୍ତା ଏବଂ ସ୍ୱାଦକୁ ସ୍ପଷ୍ଟ ଭାବରେ ପ୍ରକାଶ କରିବା।
The Recognition
About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର
Dark Horse Wine ୱାଇନ୍ ପ୍ୟାକେଜିଂ A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Dark Horse Wine ୱାଇନ୍ ପ୍ୟାକେଜିଂ ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Dark Horse Wine ୱାଇନ୍ ପ୍ୟାକେଜିଂ ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
