RYC Brand Identity ବ୍ରାଣ୍ଡ ପରିଚୟ

Press Kit

Unique Properties

The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.

Dimensions & Packaging

Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm

Tags

Responsible, Young, Creative, Brand, Corporate Identity

Production Technology

Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.

Design Challenge

Find a suitable design language to reflect industry attributes and corporate culture.

Research

Ruoyuchen's 10th anniversary, brand vision upgrade

Inspiration

Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.

Project Duration

Guangzhou,Guangdong Province,China,January 1th,2020

Operation Flow

The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.

Patents

Guangzhou Ruoyuchen Technology Co., Ltd.

Image Credits

Image #1: Designer Fengnan Lin,2019.