The Rice of Friendship ମୁଖ୍ୟ କାର୍ଯ୍ୟ: ଉପହାର ବାକ୍ସ ପ୍ୟାକେଜିଂ by Xiaoning You is a highly esteemed winner of the very prestigious 2021 A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ବ୍ରୋଞ୍ଜପ୍ୟାକେଜିଂ· 2021
The Rice of Friendship ମୁଖ୍ୟ କାର୍ଯ୍ୟ: ଉପହାର ବାକ୍ସ ପ୍ୟାକେଜିଂ
by Xiaoning You
Client: Zhimao Rice
A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
Verified Award Winner
Verify Award Status for #115327The Design
About The Rice of Friendship ମୁଖ୍ୟ କାର୍ଯ୍ୟ: ଉପହାର ବାକ୍ସ ପ୍ୟାକେଜିଂ
ପୁସ୍ତକ ପାଠ: "ମିତ୍ରତାର ଚାଉଳ" ହେଉଛି ଚୀନ୍ର ହେଇଲୋଙ୍ଗଜିଆଙ୍ଗ ପ୍ରଦେଶର ଉଚାଙ୍ଗ ଚାଉଳ ପାଇଁ ଏକ ଉପହାର ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍। ବାହାର ବାକ୍ସଟି ୩ କିଲୋଗ୍ରାମ ଚାଉଳ ଧାରଣ କରେ, ଯାହା ଛଅଟି ଛୋଟ ବାକ୍ସରେ ବିଭକ୍ତ ହୋଇଛି, ପ୍ରତ୍ୟେକଟିରେ ୫୦୦ ଗ୍ରାମ ରହିଛି, ଯାହା ଫଳରେ ଅଖୋଲା ବାକ୍ସଗୁଡ଼ିକୁ ସହଜରେ ସାଇତି ରଖିହୁଏ। ବାକ୍ସ ଏବଂ ଢାଙ୍କୁଣିରେ ଥିବା ଛିଦ୍ର ମଧ୍ୟଦେଇ ଲୁକ୍କାୟିତ ଚୁମ୍ବକ ଗୁଡ଼ିକ ଏକ ତାଲା ସୃଷ୍ଟି କରନ୍ତି, ଯାହା ପରିବହନ ସମୟରେ ଅସାବଧାନତାରେ ଖୋଲିଯିବା ଏବଂ ଆଞ୍ଚୁଡ଼ ପଡ଼ିବାରୁ ରକ୍ଷା କରେ। ମୁଦ୍ରିତ ଚିତ୍ରରେ ପାହାଡ଼ ଏବଂ ନଦୀ ଦ୍ୱାରା ଅଲଗା ହୋଇଥିବା ଦୁଇଜଣ ବ୍ୟକ୍ତିଙୁ ପାରମ୍ପାରିକ ଚୀନା ଭଙ୍ଗୀରେ ପରସ୍ପରକୁ ଅଭିବାଦନ କରୁଥିବା ଦେଖାଯାଏ। ଗ୍ରାଫିକ୍ ଶୈଳୀ ଶାସ୍ତ୍ରୀୟ ଚୀନା ଭୂଦୃଶ୍ୟ ଚିତ୍ରକଳାକୁ ସ୍ମରଣ କରାଏ ଏବଂ ମିତ୍ରତାର ଭାବନାକୁ ପ୍ରକାଶ କରେ।
The Recognition
About the A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର
The Rice of Friendship ମୁଖ୍ୟ କାର୍ଯ୍ୟ: ଉପହାର ବାକ୍ସ ପ୍ୟାକେଜିଂ A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାରର ବିଜେତା, ସୃଜନଶୀଳତା, ଚାତୁର୍ଯ୍ୟ ଓ ବୁଦ୍ଧିମତ୍ତା ଦ୍ୱାରା ଉଲ୍ଲେଖନୀୟ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ବ୍ରୋଞ୍ଜ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ବିସ୍ତୃତ ଅଭିଜ୍ଞତା, କଳ୍ପନା ଓ ଉଦ୍ଭାବନୀ ଶକ୍ତିକୁ ପ୍ରମାଣିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ଦକ୍ଷ ଓ ଆଶ୍ଚର୍ଯ୍ୟଜନକ ଭାବେ ସୃଜନାତ୍ମକ ବସ୍ତୁ। The Rice of Friendship ମୁଖ୍ୟ କାର୍ଯ୍ୟ: ଉପହାର ବାକ୍ସ ପ୍ୟାକେଜିଂ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ବସ୍ତୁ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ନବସୃଜନଶୀଳ। A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାରେ ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଖୁଣ୍ଟିନାଟି ପ୍ରତି ଧ୍ୟାନ ପାଇଁ ଉତ୍କୃଷ୍ଟ। The Rice of Friendship ମୁଖ୍ୟ କାର୍ଯ୍ୟ: ଉପହାର ବାକ୍ସ ପ୍ୟାକେଜିଂ ଆବଶ୍ୟକତାକୁ ସୁନ୍ଦର ଭାବେ ପୂରଣ କରେ, ଇଚ୍ଛାକୁ ସ୍ପର୍ଶ କରେ, ଅନୁଭୂତିକୁ ମୋହିତ କରେ ଏବଂ କୌତୂହଳକୁ ଆକର୍ଷିତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
- Dimensions & Packaging
- Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store. - Tags
- Wuchang City, rice, package,
- Production Technology
- Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing. - Design Challenge
- Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products. - Research
- In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
- Inspiration
- Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
- Project Duration
- The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
- Operation Flow
- The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great. - Patents
- Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op - Team Members
- Designer: Xiaoning You
Copywriter: Haiqi Wang - Image Credits
- Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.
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