Krafton ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବ୍ରାଣ୍ଡ ଅନୁଭୂତି ଡିଜାଇନ୍ by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ଗ୍ରାଫିକ୍ସ, ଚିତ୍ରାଙ୍କନ ଏବଂ ଦୃଶ୍ୟ ଯୋଗାଯୋଗ ଡିଜାଇନ୍ Competition Category.
ରୌପ୍ୟଗ୍ରାଫିକ୍· 2021
Krafton ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବ୍ରାଣ୍ଡ ଅନୁଭୂତି ଡିଜାଇନ୍
by Plus X
Client: Krafton
A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ଗ୍ରାଫିକ୍ Category
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- Verified Award Winner
- Verify Award Status for #115949
The Design
About Krafton ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବ୍ରାଣ୍ଡ ଅନୁଭୂତି ଡିଜାଇନ୍
Krafton ହେଉଛି ଏକ ବ୍ରାଣ୍ଡ ଅନୁଭୂତି ଡିଜାଇନ୍ ଯାହା ଗେମ୍ ଡେଭଲପମେଣ୍ଟ ଷ୍ଟୁଡିଓର ଏକ ଗୋଷ୍ଠୀ ପାଇଁ ସୃଷ୍ଟି କରାଯାଇଛି। ଲୋଗୋ ଡିଜାଇନ୍ ସିଷ୍ଟମ୍ ପ୍ରତ୍ୟେକ ମେଣ୍ଟ ବ୍ରାଣ୍ଡର ସ୍ୱତନ୍ତ୍ରତା ଏବଂ ଗୋଷ୍ଠୀର ସ୍ଥିରତା ଉଭୟକୁ ପ୍ରକାଶ କରେ। ଏହି ଡିଜାଇନ୍ ମଧ୍ୟଯୁଗର ଏକ ଶିଳ୍ପ ସଂଘର କ୍ରେଷ୍ଟ ଦ୍ୱାରା ଅନୁପ୍ରାଣିତ, ଏବଂ ଏକ ଢାଲ-ଆକୃତିର ଫ୍ରେମ୍ ମୌଳିକ ରୂପ ଭାବରେ ବ୍ୟବହୃତ ହୋଇଛି। ସମାନ କ୍ରେଷ୍ଟ ଆକୃତି ସମସ୍ତ ମେଣ୍ଟ ବ୍ରାଣ୍ଡରେ ପ୍ରୟୋଗ କରାଯାଏ ଏବଂ ନିର୍ଦ୍ଦିଷ୍ଟ ରଙ୍ଗ ଦ୍ୱାରା ପୃଥକ କରାଯାଏ। ଲୋଗୋ, ରଙ୍ଗ, ଟାଇପ୍ଫେସ୍ ଏବଂ କୀ ଭିଜୁଆଲ୍ ବିଜନେସ୍ କାର୍ଡ, ଫର୍ମ, ଆଇକନ୍ ଏବଂ ବିଜ୍ଞାପନ ଭଳି ଟଚ୍ପଏଣ୍ଟଗୁଡ଼ିକରେ ବ୍ୟବହୃତ ହୁଏ।
The Recognition
About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର
Krafton ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବ୍ରାଣ୍ଡ ଅନୁଭୂତି ଡିଜାଇନ୍ A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Krafton ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବ୍ରାଣ୍ଡ ଅନୁଭୂତି ଡିଜାଇନ୍ ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Krafton ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବ୍ରାଣ୍ଡ ଅନୁଭୂତି ଡିଜାଇନ୍ ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
- Dimensions & Packaging
- Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc. - Tags
- Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
- Production Technology
- 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.
2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.
3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences. - Design Challenge
- It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
- Research
- Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
- Inspiration
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
- Project Duration
- The project proceeded for 9 months in Seoul, South Korea.
- Operation Flow
- The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
- Patents
- Copyrights belong to Plus X Co.
- Team Members
- Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim - Image Credits
- Plus X
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