Showni ପୋଷାକ ବୁଟିକ ଆନ୍ତରସଜ୍ଜା by Nianwei Zhu is a highly esteemed winner of the very prestigious 2021 A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର in ଅଭ୍ୟନ୍ତରୀଣ ସ୍ଥାନ ଏବଂ ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ୍ Competition Category.
ବ୍ରୋଞ୍ଜଅଭ୍ୟନ୍ତରୀଣ· 2021
Showni ପୋଷାକ ବୁଟିକ ଆନ୍ତରସଜ୍ଜା
by Nianwei Zhu
Client: U-Guide Architectural Design Atelier
A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର Winner in ଅଭ୍ୟନ୍ତରୀଣ Category
- 9,754
- Verified Award Winner
- Verify Award Status for #116702
The Design
About Showni ପୋଷାକ ବୁଟିକ ଆନ୍ତରସଜ୍ଜା
ସାଓନି ହେଉଛି ସୁଝୋଉ ସହରରେ ଅବସ୍ଥିତ ୧୦୮ ବର୍ଗମିଟର ବିଶିଷ୍ଟ ଏକ ପୋଷାକ ବୁଟିକର ଆନ୍ତରସଜ୍ଜା। ଆୟତାକାର ଯୋଜନାର କେନ୍ଦ୍ରସ୍ଥଳରେ ଅନିୟମିତ ବକ୍ରରେଖାର ଏକ ଚାପ ସଂରଚନା ସ୍ଥାପିତ ହୋଇଛି, ଯାହା ମୁଖ୍ୟ ଉତ୍ପାଦଗୁଡ଼ିକ ପାଇଁ ପ୍ରଦର୍ଶନୀ କ୍ଷେତ୍ରକୁ ଧାରଣ କରିଥାଏ। ବିଶାଳ ଫ୍ରେଞ୍ଚ ଝରକା ଏବଂ ଅର୍ଦ୍ଧଚନ୍ଦ୍ରାକାର ଦ୍ୱାରପଥ ଦୋକାନକୁ ରାସ୍ତା ପାଇଁ ଖୋଲି ଦେଇଥାଏ ଏବଂ ଭିତରକୁ ଦିନାଲୋକ ଆଣିଥାଏ। ମୁଣ୍ଡ ଉପରେ ଝୁଲୁଥିବା ଲାଲ ରଙ୍ଗର ଏୟାର କଣ୍ଡିସନିଂ ନଳୀଗୁଡ଼ିକ ଏକ ଦୃଶ୍ୟ ମାର୍ଗଦର୍ଶକ ଭାବେ କାର୍ଯ୍ୟ କରି ଧଳା ପୃଷ୍ଠଭୂମି ସହିତ ଏକ ବିପରୀତତା ସୃଷ୍ଟି କରିଥାଏ। ମୂଲ୍ୟକୁ ସୀମିତ ରଖିବା ପାଇଁ ମେଝେ ଟେରାଜୋର ପରିବର୍ତ୍ତେ ଟେରାଜୋ ଟାଇଲ୍ସ ବ୍ୟବହୃତ ହୋଇଛି, ଅନ୍ୟପଟେ ଆକ୍ରିଲିକ ପ୍ରଦର୍ଶନୀ ବୁଥ୍ ଏବଂ ସ୍ୱଚ୍ଛ ତାକଗୁଡ଼ିକ ସ୍ଥାନକୁ ହାଲୁକା ଓ ଖୋଲାମେଲା ରୂପ ପ୍ରଦାନ କରିଥାଏ।
The Recognition
About the A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର
Showni ପୋଷାକ ବୁଟିକ ଆନ୍ତରସଜ୍ଜା A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାରର ବିଜେତା, ସୃଜନଶୀଳତା, ଚାତୁର୍ଯ୍ୟ ଓ ବୁଦ୍ଧିମତ୍ତା ଦ୍ୱାରା ଉଲ୍ଲେଖନୀୟ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ବ୍ରୋଞ୍ଜ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ବିସ୍ତୃତ ଅଭିଜ୍ଞତା, କଳ୍ପନା ଓ ଉଦ୍ଭାବନୀ ଶକ୍ତିକୁ ପ୍ରମାଣିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ଦକ୍ଷ ଓ ଆଶ୍ଚର୍ଯ୍ୟଜନକ ଭାବେ ସୃଜନାତ୍ମକ ବସ୍ତୁ। Showni ପୋଷାକ ବୁଟିକ ଆନ୍ତରସଜ୍ଜା ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ବସ୍ତୁ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ନବସୃଜନଶୀଳ। A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାରେ ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଖୁଣ୍ଟିନାଟି ପ୍ରତି ଧ୍ୟାନ ପାଇଁ ଉତ୍କୃଷ୍ଟ। Showni ପୋଷାକ ବୁଟିକ ଆନ୍ତରସଜ୍ଜା ଆବଶ୍ୟକତାକୁ ସୁନ୍ଦର ଭାବେ ପୂରଣ କରେ, ଇଚ୍ଛାକୁ ସ୍ପର୍ଶ କରେ, ଅନୁଭୂତିକୁ ମୋହିତ କରେ ଏବଂ କୌତୂହଳକୁ ଆକର୍ଷିତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.
- Dimensions & Packaging
- The area is 108 sqm.
- Tags
- Retail, Interesting, Boutique, Display, Clothing
- Production Technology
- Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.
- Design Challenge
- The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.
- Research
- The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.
- Inspiration
- The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.
- Project Duration
- The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.
- Operation Flow
- The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.
- Team Members
- Min
- Image Credits
- Image #1: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #2: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #3: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #4: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.
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